The One Coat Trend I'm Desperate to Get My Hands on This Winter

It's time to channel your inner silver screen starlet because the fluffy-collared coat is the throwback trend making a serious impact this season. Whether it's the Insta-famous Saks Potts leather styles, Stand's colour-pop pieces or Topshop's vinyl iterations, this is a coat that wants all the attention and is not afraid who knows it. After all, when it's freezing outside and all you can see is your coat, you'd better make it a good one.

Fluffy collar coats: Emily Dawes


Who What Wear

In contrast to the high-tech fashion anoraks and Michelin Man–inspired puffas cropping up on Instagram, this sepia-toned trend is reminiscent of the sultry ensembles of old Hollywood femme fatales. In other words, they come with a generous side order of sass. They may have originally been worn with ankle-grazing frocks, ice skates and fur muffs, but in true 2020 style, the fashion crowd has enjoyed subverting the retro undertones and pairing theirs with light-wash denim, chunky jewellery and clashing prints.

The beauty of this coat trend is that it's available at every price point—from under £50 to over £500. Not only this, but it's also a style that lends itself to buying secondhand (which is always a big plus in our books). Who What Wear's Hannah Almassi found hers on Etsy, and to be honest, we can't tell the difference between her coat and some of the new designer offerings. Try scanning Vestiaire Collective, Etsy, Rokit or Oxfam to nab yourself a one-of-a-kind, vintage gem. 

Fluffy collar coats: Nnenna Echem in Saks Potts fur coat



Style Notes: Nnenna Echem styles Saks Potts's sellout fur-collar coat with a print-clashing pair of trousers and chunky sneakers. The perfect mash-up of styles. 

Style Notes: Lotta dives into the archives with this leopard collar and cuff coat. We love how she's styled hers with bleached straight-leg jeans. 

Style Notes: This is a trend where you can afford to go big on colour. Make like Ellie and opt for a bold shade of blue. 

Fluffy collar coats: Joy Montgomery in Saks Potts jacket



Style Notes: Ever since this baby came into my life, I have barely taken it off. I love to style it with skinny jeans and chunky lace-up boots for an urban twist. 

Style Notes: Who What Wear's Hannah Almassi was determined to find a secondhand version of the fluffy collar coat trend. Luckily, she struck gold with this gem from Etsy. 

Scroll down to see and shop our favourite fluffy collar coats. 

Shop Our Fluffy-Collar Coat Edit

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