A quick search on Instagram pulls up over 41,000 posts already hashtagged with the trend, while brands from Mango to Zara and from Ganni to & Other Stories are all offering up floaty styles that you can seriously swish in with pleats, prints and super-flouncy satin finishes.
Influencers are all over the look too (see Natasha Ndlovu above rocking her flowy frock in the sunshine). Which should come as no surprise since not only is this trend an easy way to add a little glamour to your dress wardrobe, but it's also super versatile—wear yours with sandals and sunnies for an ace summer daytime look, and then simply add a pair of heels and some statement jewellery to elevate your frock into the perfect wedding guest dress.
Interested? Keep scrolling to shop our pick of the best flowy dresses out there right now—all perfect for flouncing your way around town.