This Brand Is Making Comfy Versions of Our Favourite Shoe Trends

Avid Who What Wear UK readers will already know that we’re low-key obsessed with FitFlop. A brand that prioritises comfort and coolness in its footwear is always going to be a winner with us. (After a week of running around LFW shows, pass us the slippers, please.) The shoe brand has been on our radar for a while now, especially since the rerelease of the original Walkstar, which we spotted gaining cult status back at the beginning of the summer and have barely taken off since.

Sadly, sandal weather is nearing its end, and it’s almost time to hang up our chunky flip-flops for another season. However, with a new season comes new shoes, and if you've been wondering which styles to wear between now and boot season, you’ve come to the right place. FitFlop’s new collection just dropped, and it features so many styles that are perfect for this in-between time. With chic flats, fluffy sandals and—you guessed it—clogs, this new collection is full to the brim with trends we keep seeing on all the fashion people.

Model wears FitFlop Clogs



FitFlop’s new Pilar clogs really are a sight to behold. They’re the perfect platform mules that look the ’70s part, just without those uncomfortable wooden soles. Finally, we can indulge in this style without having to constantly clench our toes and tend to our sore heels at the end of the day. As the clog trend gathers more and more followers for autumn (trust us, they’re fully back), we predict this particular style will be a huge hit thanks to its classic look and added comfort factor. We’ve also already spotted the more streamlined Shuv clogs on one of the chicest Parisiennes around, @frannfyne. So it’s probably best to bookmark them, too.

Another trend of note in FitFlop’s new drop is the classic ballet flat (another notoriously uncomfortable shoe that we can be grateful has been given the FitFlop overhaul). We can’t wait to wear the new classic Allegro style, which has hidden cushioning in the soles. Instagram- and feet-friendly shearling styles are also a welcome addition. Not only are they fun to look at, but you’ll never want to take them off. Not to mention the classic loafer (an ideal transitional shoe) and plenty of minimalist trainers. Overall, we’d say this is a new collection you won’t want to miss.

Model wears FitFlop Slippers



Keep scrolling to shop FitFlop’s latest styles, and don’t forget to take advantage of the brand’s current promo: Spend £150 and save £30 on full-price lines using the code SAVE30. Happy shoe shopping!

Shop Clogs

Shop Ballet Flats

Shop Fluffy Shoes & Slippers

Shop Loafers

Shop Classic Trainers

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