Here at Who What Wear UK we know that our readers love printed dresses and discovering new brands before everyone else. So we know that this brand spotlight is sure to be a crowd-pleaser. The latest cool Korean import is an established Seoul favourite, as it was launched back in 2012 by a fashion buyer and was quickly adopted by the Korean A-list fashion crowd.
Faye Woo is one of the latest Seoul-based brands to touch down in the UK, and where it really excels is the dress department. With unexpected colourways, playful detailing, such as colourful, mix-and-match buttons and unusual prints (ants are the key motif for this season), these are dresses that instantly stand out—and no one else will be wearing them at your next party or wedding. Keep scrolling to see our edit of the five best Faye Woo dresses to buy now.
The ant print is a signature of the new collection.
This silhouette is so pretty.
This would look amazing layered over a thin turtleneck.
The mix-and-match buttons add something unexpected to a simple white dress.
This floral print has a vintage feel.
Next up, it can be impossible to find the new Korean street style stars, but we did it.