You only need to look at Pinterest for confirmation that we all love scrolling through endless pictures of wedding gowns. As wedding season draws to a close, we thought it was the perfect time to take a look at what some of this year's best dressed brides wore to say "I Do." These four brides (who work in the fashion industry) reveal how they found their dress—from the PR employee at Jimmy Choo, who wore three wedding gowns, to our editorial director, a self-confessed anti-bride, who married in a ready-to-wear dress rather than a traditional bridal gown. Scroll below to see what these four fashion brides wore to their own weddings.
Hannah Almassi, Editorial Director of Who What Wear UK
Hannah wore: "A Proenza Schouler ready-to-wear dress from S/S 16 (the collection that I fell in love with at NYFW but never considered as a wedding option!) Chloé sandals from Farfetch and a massive smile."
Hannah's search for her dress: "As a self-dubbed 'anti bride,' I was fairly determined to not do the whole bridal shopping process—I stumbled upon this while I was on a work appointment in Harvey Nichols. I thought it would be perfect and was a dress I already loved. So I tried it on, took a few changing-room selfies, as I was in a rush, and wham, the next thing you know, I'm having to call my mum and explain that I'd already bought my wedding dress…"
Sarah Hunnam, Director at Zoe Communications
Sarah wore: "My dress was kindly made for me by my clients, NY brand, Creatures of the Wind. My shoes were by TIBI (another wonderful client!) and jewellery by my mum, Kathryn Hague (including the wedding band and engagement ring)."
Sarah's search for her dress: "I didn't search long for my dress. I was never interested in going the route of a bridal designer and always thought I'd buy something off the peg. Creatures of the Wind has been designing stunning one-off red carpet–style dresses, so I was extremely fortunate for the brand to offer to make me a one-off dress for my wedding."
Annabelle Spranklen, Digital Editor of Tatler UK
Annabelle wore: A dress and veil by Shanna Melville, shoes by Manolo Blahnik and Kiki McDonough earrings.
Annabelle's search for her dress: "I'm surrounded by beautiful dresses at work and knew it would be tough, so I didn't want to overwhelm myself and go to too many different places. I ended up going to one big British designer in Chelsea and a small one in Wimbledon Village, where I live. I chose local—Shanna Melville had been recommended to me, and as soon as I walked in, I had a feeling it was going to be the place. I liked the fact that everything was made to measure (not off the hanger and adjusted) and that all the dresses were made upstairs in the boutique. I took one bridesmaid with me (you don't want too many opinions), and as with many bridal fairy tales, the first one I slipped into was the one I chose. We tweaked it a little—adding the sparkly belt and a fuller petticoat underneath. The whole process took around seven months—I wish I could do it all again."
Alexandra Carello, PR Manager at Jimmy Choo
Alexandra wore: "My wedding in Italy was over three days. On Friday evening, I wore a Red Valentino dress and a clutch. For the wedding ceremony, I wore a Naeem Khan dress, and the next day I wore a George Hobeika dress. I wore Jimmy Choos with all three dresses."
Alexandra's search for her dress: "For the Saturday, the Naeem Khan dress was one of the first dresses I tried on. I felt that it couldn't be that easy, so I went to every wedding dress shop I could find, but in the end, I returned to that dress. I found it in The Wedding Club, which has a unique and intricate selection of dresses. It took me about six months to find my dress, but I was thorough and went to try the Naeem Khan dress three times before I bought it."
Mary Shiels, Global Head of PR at GHD
Mary Wore: "An Atelier Pronovias dress called Nuala. It was a tight-fitting mermaid style with a high neck, a sheer back and loads of tulle in the skirt. My veil was my favourite thing that I wore on the day. It was a Pronovias lace trim cathedral veil; it was so long and dramatic; it was exactly what I wanted and perfectly suited the Catholic church in Spain where we got married. You couldn't see my shoes at all, as my dress was so long, but I knew that I wanted a special pair of shoes. My shoes were nude leather Valentino Rockstuds; I wanted shoes that I would wear again and that weren't classic 'wedding shoes,' and it was a choice between Chanel pumps or Valentino Rockstuds."
Mary's search for her dress: "I spent 9 months searching for my dress. I had no idea what I wanted, so my mum and I traipsed around most of the bridal shops in London last year trying on a range of styles. I tried on at least 100 dresses until I found the one—which I actually spotted being modelled by an influencer on Instagram—and I knew that I just had to try it on. It wasn't available in the UK, but the kind PR's at Pronovias arranged for a sample to be sent from Barcelona to London for me, and as soon as I tried it on, I knew that it was the one."
Suzy Selwyn, Senior Communications Officer at Browns Fashion
Suzy wore: A dress by Mira Zwillinger and veil by Peter Langner paired with Valentino Garavani Rockstud pumps in white patent and Jennifer Behr hairpins.
Suzy's search for her dress: "I had always been in love with Mira's unique style, and I knew that I wanted to wear something of hers. I got engaged in September, and I ordered my dress in December."
Next up, see our guide to 29 of the best wedding guest dresses to stand out from the crowd.