The Week H&M Positioned Itself as Zara's Strongest Competition


H&M have got the frill trend covered from every angle.

Lots of exciting things have happened on the high street this week. Kendall, Kylie and Bella have all been wearing the same £70 top (they probably own one each, we reckon), H&M have been blazing an insane trail with a new series of must-haves, Olivia Palermo's been bargain hunting again… We've even been second-hand shopping to get our new-season fixes. Call it end-of-the-month thriftiness, but savvy is the new chic. Scroll down to see what's gone on this week, so you can relay it at brunch…

H&M is giving Zara a run for its cult-buy status. This frilled sweater is selling like hotcakes—with many girls disappointed to have missed it, but we have some great news for a second chance saloon.

But don't think that Zara will take it lying down. Their unofficially poster girl, Olivia Palermo, snapped up yet another brilliant piece from the mega-store this week.

There's so much proof that this £5000 bracelet is genuinely a must-have. Find out which super-expensive piece of jewellery girls are really shopping.

A Style Album's Lou and Em returned from an incredible holiday… but knew they had to sort out that post-vacation hair damage, stat. Here they tell Byrdie the tricks of the trade.

We finally got our heads around DIY fashion. And you know what? It's super easy when you follow these guidelines—Vetements-a-like jeans, here we come!

A Vogue stylist let us in on a wallet-friendly secretyou CAN buy second-hand clothes to nail this season's trends. Hurrah!

And if accessories are your weak point, look away now. Not only did our columnist Ashley Madekwe handpick the key shoe trends of autumn/winter, but we've just received the LD on all of the hottest It bags

Which story caught your eye this week? Let us know in the comments box below, and don't forget to shop from our edit of the best ankle boots. Just because.

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