Every Fashion House Wants You to Wear Their Logo—But Which One Will You Choose?

One of the major spring/summer 2018 trends is that every single one of the leading fashion houses wants you to wear its logo. For a long time, having branding splashed all over a collection was considered gauche. Around the economic crash Phoebe Philo's "Céline effect" meant many brands went down the subtler hidden-branding route, but everything has changed in 2018. Now, thanks to the likes of Alessandro Michele at Gucci and Demna Gvasalia for Balenciaga, which were the two biggest fashion houses of 2017, the brash logo has reemerged—big time. From Chanel to Fendi as well as Loewe, there's a vertiable label feast. Just one question: Which one will you choose? Keep scrolling to decide.

Photo:

Getty Images

Style Notes: What's better than one Chanel bag? Two Chanel bags, of course. 

Photo:

Getty Images

Style Notes: Alessandro Michele reimagined the Gucci logo with this fun slogan jumper

Photo:

Getty Images

Style Notes: How Gucci does a shell-suit trackie. We approve.

Photo:

Getty Images

Style Notes: Nope, it's not spelt the usual way. Would 100% wear this bag, though. 

Photo:

Getty Images

Style Notes: We're highly into the classic Fendi logo right now. 

Photo:

Getty Images

Style Notes: Vintage Fendi monograms are the best. And when they're doubled up, we love them even more. Sidenote: Check out Desert Mannequin's incredible retro handbag.

Photo:

Getty Images

Style Notes: If Prada did graphic novels. 

Photo:

Getty Images

Style Notes: A classic baby blue '90s Versace logo. So simple and so effective. 

Photo:

Getty Images

Style Notes: Versace couldn't get enough of this look and made it in pink too.

Photo:

Getty Images

Style Notes: Not content with using its own logo, Versace also sent models down the runway in Vogue-branded pieces. 

Photo:

Getty Images

Style Notes: Even the usually more minimalistic Calvin Klein splashed a logo on coats. 

Photo:

Getty Images

Style Notes: The classic CK branding on a bag. 

Photo:

Getty Images

Style Notes: Trust D&G to go all-out with its branding. 

Photo:

Getty Images

Style Notes: #DG for the new and digitally savvy generation. 

Photo:

Getty Images

Style Notes: The old-school Dior emblem makes an impact on the catwalk. 

Photo:

Getty Images

Style Notes: Dior gives its branding a 2018 update: bold, in your face, and on an oversized bag. 

Photo:

Getty Images

Style Notes: We can imagine this T-shirt will be very popular. 

Photo:

Getty Images

Style Notes: You can always rely on LV to give us a great logo inspiration. 

Photo:

Getty Images

Style Notes: The branding that never disappoints. 

Photo:

Getty Images

Style Notes: Demna's Balenciaga has pioneered this new "super logo" trend. 

Photo:

Getty Images

Style Notes: Even a simple black top can't escape this trend.

Photo:

Getty Images

Style Notes: Loewe Creative Director J.W.Anderson is also into the branding trend. His fun shredded tees are on so many editors' wishlists.

Photo:

Getty Images

Style Notes: For those who sit in between minimal and bold. This one's for you.

So, made a decision yet?