Leomie Anderson's Guide to the Coolest Logos in Fashion

Hi, Who What Wear readers!

Wherever you look, from the streets to the runways, there are logos everywhere. This idea has almost skipped from being a fad or trend and just become part of the normal offering across the board—whether high fashion and super expensive or from an array of affordable, age-old streetwear brands. Our love for logos appears to be one that isn't going to die, but, of course, there are some that are more current than others—and it changes all the time. Take last season's DHL craziness.

Be it a vintage Tommy Hilfiger sweater or a GG-adorned Gucci bag, one of the staple street style pieces is a logo-emblazoned one, and I've got my favourites, plus the ways I used labels differently in all sorts of looks.

So, to find out my top logo choices and how I wear them, keep reading…

Bag yourself a monogram:

Photo:

Courtesy of Leomie Anderson/Philipp Raheem

My monogram handbag choice of the moment? This canvas GG-printed number from Gucci. It goes with everything, but also instantly lifts up a simple jeans-and-vest combination. I do love so many other versions of the logo bag this season too.

Choose a classic sports logo:

Photo:

Courtesy of Leomie Anderson/Philipp Raheem

The comfiest and easiest way to achieve this look is throwing on a bold logo hoodie or sweater, I opted for a camo Nike piece, but I'm also lusting for a vintage Tommy Hilfiger piece to style with washed denim!

Look for vintage logos:

Photo:

Courtesy of Leomie Anderson/Philipp Raheem

I found this vintage Versace windbreaker in my brother's room and fell in love. Don't have someone to steal from? Have a look on eBay for vintage logo pieces—I've seen similar sweaters going for under £20.

Go all-out with a bold tee:

Photo:

Courtesy of Leomie Anderson/Philipp Raheem

Kenzo is a cult favourite with their big, bold tiger designs emblazoned on a variety of sweaters and T-shirts in great colours that switch up each season—a modern classic. This one is perfect for injecting colour into your outfit without having to make too much effort.

Mix your brands:

Photo:

Courtesy of Leomie Anderson/Philipp Raheem

Don't feel like you have to be a slave to one label or logo—it looks fresher to mix and match your favourites in a subtle way, so keep one prominent and the other(s) quieter.

Make the most of a bad hair day:

Photo:

Courtesy of Leomie Anderson/Philipp Raheem

Having a bad hair day? Fear no more, hats are a great way to have fun with this trend. Try a simple baseball cap and, ta-da, your problem has disappeared and you've ticked off a trend or two.

Will you let loose on the logos? Let us know in the comments box below and shop for more sportswear pieces to get started.

Check out more of Leomie's blog at CrackedChinaCup.com, and see the behind-the-scenes action, shopping and daily news from her agency, Premier Model Management, by downloading their super-cool new app, Premier Model Style