22 Expensive-Looking Shopping Picks From Uniqlo

If you're in the market for expertly crafted wardrobe essentials (which I always am), then you'll already be aware of just how excellent Uniqlo is. Known for both its quality and technical fabrics, the high-street giant has become a minimalist style haunt. That said, there's nothing basic about it. Over recent years, the brand has commanded additional fashion clout thanks in part to its collaborations with JW Anderson and Alexander Wang, putting it firmly on the radar of both editors and influencers alike. 

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(Image credit: @hannahcrosskey)

Hannah Crosskey wears a cardigan and trousers from Uniqlo. 

This winter, however, I think its collection is stronger than ever. With items from a host of chic outerwear (everything from cropped parkas to pea coats), any-occasion dresses and impossibly soft knitwear to off-duty flannel shirting and the most perfect-fitting jeans, I rarely cross Uniqlo's threshold without garnishing an armful of bags. Well, at prices usually sitting around the £30 to £40 mark, it's hard to contest. 

Keep scrolling to shop my edit of the best pieces Uniqlo has to offer this season. If you're not already a convert, you soon will be.

Up next, eight winter-ready dress-and-boot combinations that always work.

Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s deputy editor and has over twelve years of experience in fashion journalism. She been creating engaging and elevated style content for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories, and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, works closely with influencer talent on content initiatives, represents the brand at industry events, and regularly contributes to social media. Previously, Maxine appeared on TV in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o. 


Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship, she was offered a position on the Look magazine fashion desk. She accepted, leaving university a year early in the process. She went on to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion writer along the way. She later served as Look’s acting Editor in Chief before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others. Maxine works remotely from her countryside home near Edinburgh.