The Fascinating Stories Behind Fashion Brand Names

Most of the fashion brands we hold most dear to our hearts have names so ubiquitous, so seemingly omnipresent, that we take them for granted. But in fact, there once existed a world before brands like Burberry, J.Crew, and Rodarte were born—we're not saying it's a world we'd want to time-travel to, but it did in fact exist.

Most of these brands have very interesting creation stories surrounding the names of their lines. ASOS is actually an acronym, and Rodarte stems from something very dear to the hearts of its creators, Kate and Laura Mulleavy. These stories largely go untold—until now.

Keep scrolling to learn the fascinating creation stories behind some of fashion's biggest brand names!