I recently wrote about why style blogs are not what they used to be, citing their common expansion into full-blown media platforms curated by larger teams as evidence of how much things have changed. Lately I've found myself nostalgic for their humbler origins (usually involving quick outfit photos and off-the-cuff personal details) but, like I said in the piece, I can't knock these bloggers for changing with the times, and for personally growing while at it. While much has been lost with their increasing success and popularity, much has been gained, too—including beautiful photographic spreads and covetable clothing lines. Curious to know what the bloggers themselves thought of it all, and the thinking that went into their transformations, I decided to go straight to the source...
“Credibility has always been an issue online, and as anyone who has tried to build a career in media knows, there's no such thing as a free lunch. Every 'opportunity' is somebody wanting something from you. I recognised that fact early on, as blogs started becoming businesses, and realised that as much as there are a million ways to make money from it, there was also a way to use the platform to do real creative work and to elevate the conversation online.
Even as more brands have started paying attention and more money has come into the space, I have stuck with that ethos. I have never cared to be the most trafficked or highly profitable site on the Internet, what is important to me is creating valuable, meaningful work that has a positive impact on improving the perception of the digital community and influencing the industry at large.” — Kelly Framel
“Amlul is inherent in me. It has been growing for 12 years now and I'm very happy and proud to look back and see all the things I've been able to achieve [in that time]. The beginnings are always tough but at the end of the day, they are always worth it! It never crossed my mind to actually 'build up' my blog, it was something that happened sort of naturally. If you scroll back to my first looks, you'll see that my style has barely changed—I might have polished it a bit, but the essence remains.” — Gala Gonzalez
“I started my blog without expecting anyone to read it—I just wanted a creative outlet for myself because none of my friends were into talking about Balenciaga sandals or the Paris runways. So taking photos of my life is something I would probably do for pleasure [even] if I had never even gathered an audience. The style of my blog has given me the perfect platform for sharing my perspective and, more recently, to launch my clothing line ARE YOU AM I. My main interests are pretty unchanged—simple, casual style with a twist and a signature look to the photography—because those are the things that I love the most!” — Rumi Neely
"Posting outfits never felt super satisfying to me and I came to the conclusion that I like being on the other side of the camera a lot more. I have more to say than just 'here I am in my new Zara pants again' and, while I know my readers love to see [those posts], it feels like the right time for me to move behind the lens. I am more comfortable like that and [feel it allows me to] tell more of a real story or at least share other people's stories through my eyes, all while keeping that same 'taste/afterDRK sauce' (but in a way that's much more interesting)." — Sabrina Meijer
Do you prefer style blogs as they were then, or do you like them more now? Let us know in the comments!