Can You Guess Which Brand Was Just Named Most Innovative?

The 6th Annual Fashion 2.0 Awards were held this past Tuesday (March 31) in New York City in honour of the most digitally innovative fashion brands. With presenters ranging from iconic supermodel Carol Alt to Lo Bosworth, the awards delivered some fairly unexpected verdicts this time around (see: Dior is best at Twitter?). But Rebecca Minkoff was the big winner of the night, taking home awards for Best Interactive Retail and Top Innovator, while Tory Burch’s Fitbit design was celebrated as the Best Wearable Tech on the market. Making the results that much more interesting, votes are determined by the public, rather than the fashion elite. Check out the full list of winners, below!

Best Instagram: Opening Ceremony

Best Facebook: H&M

Best Pinterest: Kate Spade

Best Twitter: Dior

Best E-Commerce: Net-a-Porter

Best Interactive Retail: Rebecca Minkoff

Best Digital Philanthropy: Dressember

Best Online Video: Under Armour - "I Will What I Want"

Best Online Campaign: Marc Jacobs - "Cast Me Marc"

Best Wearable Tech: Tory Burch for Fitbit

Best Fashion Startup: Cosmic Cart

Top Innovator: Rebecca Minkoff

What do you think about the results? Share your thoughts in the comments!