Everyone Will Be Wearing This "Ugly" Colour for Autumn

When you think of "ugly" colours, what's the first that comes to mind? If you answered brown, you're not alone. This notoriously polarising hue coincidentally happens to be a neutral, sartorially speaking. While it doesn't garner the same affection than other neutrals like camel and black do, it never truly goes out of style. 

That said, there's an obvious reason why we're deeming it one of autumn's big It colours—it was all over the runways at major trendsetting designers' shows (i.e. Stella McCartney, Prada, and Ralph Lauren), and popular brands like A.L.C. and Tibi are already releasing pieces in the earthy hue. As opposed to its usual purpose (as an accent piece or in the form of a Louis Vuitton bag), brown is now taking centre stage, similar to how camel is often worn. 

Want to try the trend but prefer not to wear things that resemble dirt? Choose a pale or rusty shade of brown, or simply pair it with more lively colours. Keep scrolling to see how fashion industry folk are wearing the rich hue (brown leather jackets abound), and shop our favourite cocoa-coloured pieces at the end.

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A ribbed chocolate brown dress is a perfect transitional piece.

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Brown looks surprisingly chic with yellow, no?

Combine two major autumn trends in one via a brown velvet piece.

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A brown leather jacket (as opposed to black) looks so fresh.

For a subtle take on the brown trend, try it as a layering piece.

Brown and denim is a no-brainer successful pairing.

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A monochromatic look is always a polished choice.

Yes, you can pair black and brown.

Try the trend now by throwing a brown suede or leather jacket on over a summer dress.

Channel Gigi Hadid via a cozy duster.

This swingy skirt looks so cool with a plain white tee.

Consider these for your big "back to school" purchase.

Wear this perfect pencil to the office. (Who knew that so many shades of brown could look so cool together?)

Rich brown is an unexpected choice in a sea of green bomber jackets.

The slight A-line of this skirt is so flattering.

Wear these with a tweed blazer for a fall-friendly collegiate vibe.

Now this is the off-the-shoulder top you need for autumn.

Heads up: Mango makes really good shoes. Case in point…

Proof that brown can be quite feminine.

Where do you stand when it comes to wearing brown? Tell us in the comments.