If you woke up this morning to a find that you had lost quite a significant portion of your Instagram followers what seemed like overnight—that's because you probably did. Instagram is in the middle of a big purge of fake and spam accounts, resulting in what appears to be a loss of followers for many of its users.
According to a statement on Instagram's site, most of the purging actually occurred in April of this year, but they're finishing out the job this month in waves.
"We're in the process of fixing an issue that incorrectly includes inactive or fake accounts in follower/following lists," the statement explains. "We do our best to remove spam, fake accounts and other people and posts that don't follow our Community Guidelines. As we remove these accounts, some people may notice a decrease in their follower/following counts."
For the digital fashion community, this is kind of a big deal. The unspoken act of buying Instagram followers is rampant among the blogging community, as a blogger's number of Instagram followers is tantamount to his or her monetary value in the eyes of many brands. There are handy guides out there for how to legitimately gain more Instagram followers (including our own). Bloggers we've interviewed have revealed that, in this day and age, a blogger's Instagram page has become more important than her actual blog. A sudden drop in followers could potentally have negative ramifications for plenty of people in the fashion world.
What do you think of Instagram's latest move to purge fake and spam accounts? Is it a good or bad thing? Tell us your thoughts in the comments below!