When it comes to shopping, we’re all guilty of reverting back to our favourite haunts (you know, the brands where we know exactly what to expect, which size we need and which styles suit us best). However, the intrepid shopper knows that some of the best sartorial gems are found off the beaten path, and chances are you’ll come across something pretty special.
This season, there’s a brand that had previously flown under the radar that everyone’s now going crazy for. We’re talking about Faithfull the Brand, the label that’s won over the likes of Lucy Williams and Monikh Dale with its beautiful designs. Founded in Bali, Indonesia in 2012, each piece is dyed, printed and made by hand by local artisans. The collections are made with the modern traveller in mind, with many of the patterns inspired by fabrics collected from vintage markets all over the world. Essentially, it’s wanderlust in clothing form.
Oh, and 2019’s obsession with shirred dresses can be traced back to Faithfull the Brand’s Castilo dress, which has become one of the summer’s must-have items. We’re of the opinion, however, that Faithfull’s skirts, tops, trousers and swimwear are just as good as its frocks. Keep scrolling to see Faithfull the Brand’s loyal legion of fans, and then shop our edit of the best pieces.