If I’m being honest, I check Zara’s new-in section often (read: every day). I tell myself that it’s an integral part of my job and that it’s easier to keep on top of the new happenings at Zara if I take a small amount of time to do so regularly (as opposed to a once-in-a-while deep dive). The truth is I’m a little bit obsessed.
I don’t spend frivolously at Zara (or anywhere, for that matter). I give every potential purchase, be it a £26 shirt or an £800 Toteme coat, the same consideration. I ask myself: Is it worth it? Do I need it? Will it work with pieces I already own? And I really need this sort of self-control when I head onto Zara because it is all too tempting to fall into bad shopping habits when everything is so affordable and feels so current. This is why I try to stick to expensive-looking, somewhat timeless pieces from Zara—pieces I know I’ll wear often and can justify investing in.
So what do I consider Zara’s most expensive-looking items? It differs with each drop. Now, I find myself drawn to its palette of neutrals—beiges, bright whites, earthy hues, and of course, the most expensive-looking shade of them all: black. Fabrications are also a key component in Zara’s more premium aesthetic. I think it creates the strongest broderie pieces—an embroidery technique that always looks high-end and a bit French—on the high street.
Scroll on to see my edit of expensive-looking winter Zara items, and hopefully, you’ll see something you like.