It’s not every day you come across a high-street label with transparency as a part of its ethos, but that’s what Everlane promises. The brand has declared its commitment to ensuring its customers know exactly where and how their products are made, even going as far as to highlight the factory each garment is created in. It's an approach that is proving successful for the U.S.-based company—and which I am a fan of.
With sustainability as a priority, the brand is also focused on utilising innovative recycled materials. Its ReNew collection turns discarded plastic bottles into fabric, while its Re:Down collection repurposes old duvets and pillows to create down for jackets and coats. How's that for effectively eliminating waste? Sustainability in fashion is complex, as there can be problems in many areas of the production chain, making it impossible to ever label a brand as 'sustainable'. Shopping Everlane in the UK for example does require transatlantic shipping, however it is a brand that I believe is moving in the right direction.
Photo:@caitlinmiyako in Everlane jeans.
At this point, you’re probably wondering what the brand’s products actually look like. Many of Everlane's items have a sleek, minimal aesthetic, meaning you’ll likely keep all of their clothes in your wardrobe for years to come and it has a 'slow fashion' approach. With low price per wear and new innovations, it’s no wonder so many people are buying their basics at Everlane.
Made as a part of Everlane's Re:Down collection, which utilises recycled duvets and pillows, this sleeping bag jacket is the next best thing to an actual duvet day.
It's hard to believe these trousers were once 52 individual plastic bottles, but that is the magic of Everlane.
Made from 62% recycled wool and 38% recycled nylon, this timeless beige coat is a purchase you can feel good about.
Inspired by a wide-leg vintage fit, these jeans are not only exceedingly flattering, they're also made in a factory that recycles 98% of its water.
A sleek, minimal everyday flat with an outsole conveniently created through the repurposing of eight plastic bottles.
While often down jackets are filled with down feathers which use cruel live-plucking practices, Everlane's Re:Down products are created using recycled fill that comes from old duvets and pillows.
A comfy fit and made in a factory that prioritises sustainability.
As a perfect layering piece, this ReNew jacket can be worn underneath heavier coats to help your body retain heat on supremely cold days. Better yet, it's made from 100% recycled polyester.
This hoodie is made from 53% recycled polyester, but we can almost guarantee you'll wear it on 100% of weekends this winter.
Designed to fit hourglass frames, these stretch denim jeans are both flattering and sustainably made.
Consisting of 88% recycled polyester (or nine recycled plastic bottles) these shoes are not only stylish, they're also helping the planet.
Cool, comfy, and made from 43% recycled materials.
Made at the world's cleanest denim factory, these jeans were created using significantly less water than the average pair.
Sixty recycled bottles go into making each one of these ReNew Long Puffers. The item is made from 100% recycled materials, excluding the zipper and trims, which cannot currently be sourced as recycled materials. (Everlane's working on it, though.)
Made from Peruvian Pima cotton, which is picked entirely by hand, this top will resist pilling and should last longer than most other cotton items.
Made from 100% recycled polyester, this might just be the cosy, colourful item your wardrobe has been missing.
The seventies bootcut shape works to lengthen your leg, while the cheeky fits flatters you in all the right places.