How do you cater toward millennial shoppers? Target the one place they're guaranteed to be spending lots of their time: Snapchat. That was Everlane's strategy when the brand was coming up with ideas to launch its newest accessories collection. Today, the SF-based retailer has teamed up with the Snapchat-only publication Sweet—which you can find on Snapchat Discover—to unveil its new made-in-Spain leather bags and accessories two days ahead of its official November 10 launch online. How genius is that?
“As the first media brand born on Snapchat, Sweet has been at the forefront of media since our inception and we keep pushing the boundaries of what’s possible,” Ross Clark, VP and general manager of Sweet, said in a press release. “This partnership with Everlane is another step forward and provides totally unique content and shopping experiences. It’s interactive, it’s personalized, and it could only come to life on Snapchat.”
Scroll down to preview Everlane's new accessories collection, which you can order on Sweet's Snapchat Discover page ahead of its online launch!