As the head of fashion partnerships at Instagram, Eva Chen is a genuine expert on making the most of the photo-sharing app. So when she offers up advice, you can bet we’re tuning in. Her latest words of wisdom? It’s not followers that count, but engagement.
Chen talked to Business of Fashion about how to get ahead on Instagram, stating, “It’s not a numbers game. I feel like the fashion community is especially competitive and brands are looking at each other’s follower counts. But it’s the passion and engagement that people feel for a brand that matters most. That is a key gold star. You can have millions of followers, but more important is whether people are commenting and tagging their friends. That means you’ve created something that people are talking about and that’s what makes a good post.”
There you have it! When it comes to Instagram, the key to success lies in getting others involved. Read on for a look at how Eva Chen masters Instagram.