Exclusive: Erin Wasson on How You Can Be More Effortless Every Day

The word cool gets thrown around a lot these days, but if a fashion dictionary existed and you were to look up the term, we're pretty certain there'd be a picture of model Erin Wasson nonchalantly staring back at you. The 34-year-old Dallas-native burst onto the scene as a teen with a shaved head, tattoos and next to no desire to be a model at all. She has since made her unique mark across every facet of the industry imaginable: from styling Alexander Wang's pivotal off-duty look into reality on the runway to launching her own jewellery line, securing high-profile spots on the Chanel Haute Couture runway as the finale bride, holding a long-standing gig as the face of Maybelline, featuring in the Pirelli calendar and in a long, long list of ad campaigns, editorials, catwalks, movies and projects in-between.

Her personal style has long been revered and decoded, but never predicted. Oh, and she totally has a half-pipe skate ramp in her backyard. And, giving us the opportunity to have a catch-up, Erin is now the face of a very cool new London-based shoe brand: Attribute. This awesome start-up is cutting out the wholesale middleman, producing kick-ass shoes at a better price and selling them online through their own site (aside from a super-fun Shoreditch pop-up, open now). As if that couldn't pique your interest enough, soon Erin will be designing her own shoe for the brand…

Keep reading to see our interview with Erin and to shop Attribute's first-ever collection.