If you've witnessed a proliferation of style insiders going selfie-mad wearing plain white shirts styled in myriad ways, then you probably know a vital piece of current fashion information: It's Equipment's 40th anniversary. Back in the mid-'70s, Christian Restoin (as in Carine Roitfeld's husband) establish a très cool, très simple brand that was bound together by the ethos of perfectly cut menswear-inspired shirts. The A-listers came rolling in, and Equipment's button-downs became something of a wardrobe legend when Restoin moved onto his next project two decades later.
The brand lay dormant for some time until Serge Azria—surely one of the most influential men in a now-booming Californian fashion hub—relaunched the concept in 2010. It has since expanded by gargantuan proportions, maintaining its core offering as well as introducing other popular items such as pyjamas, slip dresses and cashmere sweaters. There's a fresh wave of super-fans to boot—not to mention a much-lauded collaboration with Kate Moss. Equipment is still very much the backbone of many a chic wardrobe across the world.