This Stylish Shirt Is 40 Years Old, and It's Still Just as Popular

If you've witnessed a proliferation of style insiders going selfie-mad wearing plain white shirts styled in myriad ways, then you probably know a vital piece of current fashion information: It's Equipment's 40th anniversary. Back in the mid-'70s, Christian Restoin (as in Carine Roitfeld's husband) establish a très cool, très simple brand that was bound together by the ethos of perfectly cut menswear-inspired shirts. The A-listers came rolling in, and Equipment's button-downs became something of a wardrobe legend when Restoin moved onto his next project two decades later.

The brand lay dormant for some time until Serge Azria—surely one of the most influential men in a now-booming Californian fashion hub—relaunched the concept in 2010. It has since expanded by gargantuan proportions, maintaining its core offering as well as introducing other popular items such as pyjamas, slip dresses and cashmere sweaters. There's a fresh wave of super-fans to boot—not to mention a much-lauded collaboration with Kate Moss. Equipment is still very much the backbone of many a chic wardrobe across the world.

Photo: Rex Features/Getty Images

Joan Smalls and Kate Bosworth are just two of the high profile Equipment fan club.

"Two years after it all started, I didn't know anyone, celebrity or otherwise, who didn't own an Equipment shirt. I remember retailers flying back to Paris just to ship boxes worth back to the States," says Equipment's creative director, Serge Azria, of the brand's beginnings. "Equipment was, for its two-decade span, the Levi's 501 of buttoned shirts: easy, cool, classic—a wardrobe staple."

 

A photo posted by Equipment (@equipmentfr) on

Taylor Tomasi Hill celebrating the brand's 40th anniversary on Instagram.

Our fascination with these utterly impeccable shirts knows no (shopping or styling) bounds, so we wanted to embark on some further education. Just how are these cult classics made? How can one seemingly basic piece be reinvented umpteen times a year? Who is the ultimate Equipment girl in 2017? We caught up with Senior Design Director Shayla Guy in the ultra-hip studio in Vernon, California, to discover more—keep reading to get the lowdown…

Next up, the S/S 17 trends you need to know now.