I'm 30-Something and This Is How I Shop H&M

With all the talk of fast fashion and the damage it’s doing to the environment (not to mention our bank balances), I thought I’d do a bit of research on the best ways to shop H&M. Even though it’s a store offering trend-led, affordable fashion, we don’t have to treat it as throwaway. All of your shopping—no matter how high- or low-end—should still be considered, and you can get some great pieces at H&M that will stand the test of time.

I went to H&M to try a heap of new-season pieces on (plus I’m sharing a few of my favourite-ever H&M purchases below) to give you the lowdown on what’s worth investing in right now. Some of the items are yet to drop online and in stores (and we’ll update you ASAP on those), but for now, here’s my guide on how to find these killer items, along with some alternatives. Keep reading to see how to gain maximum leverage the next time you shop at the Scandi superstore…