10 New-In Buys I Really Love This Week

Fashion editor shopping picks for Summer


Michaela Efford

Emma wears a Rixo coat. 

As an editor at Who What Wear, I typically spend a lot of time looking at new-in products, so every week, I update this story with the pieces that have caught my eye and that really stand out.

We're now days away from December, so this week, I've included some of the chicest party-ready items I've seen this year, including a Roksanda top and crystal-encrusted jeans by Reformation. Because December is also about relaxing at home after the parties and wrapping up warmly, I've also included the most beautiful scarf and knee-high boots. 

So whether you're looking to buy, browse or discover something new, keep scrolling for pieces from the high street and designer labels that I love and think are worth investing in.

This Week's Shopping Picks

I love how this skirt looks with chunky boots. 

An amazing layering piece. 

This would look amazing with a simple jumper and jeans. 

Gucci's fabulous take on riding boots. 

Previous Shopping Picks

The perfect winter jumper in my opinion. 

Now if only I had something to wear this to.

This would look great with jeans. 

The beautiful coat I'm wearing in the image above. 

One for the Christmas list. 

The chain detail really makes these boots. 

Arket has just launched the coolest jewellery collection.

I'm yet to meet a Totême coat I don't love. 

A beautiful option for the festive period. 

I'm starting to think of my winter purchases.

I'd wear this with chunky boots. 

This would look amazing with chunky boots. 

This would look amazing with the below Ghost skirt. 

This is such a beautiful shade of green. 

This is such a useful throw-on dress.

A colour that you can't help but smile at.

I love the matching trousers, too.

A trench coat is a forever buy.

It was love at first sight with this Loewe collection.

Erica Davies just launched a line of knee-high boots for John Lewis with a wide fit on the leg.

Another collaboration I'm seriously into.

Ideal for autumn weddings.

This bag comes in several shades, but I adore this bright pink colour. 

This jacket is a cult favourite this year. 

I saw these in real life this week, and they are so beautiful. 

This week Missoma launched a collaboration with Harris Reed—and I love it all. 

A sensible addition to any autumn wardrobe.

I've been waiting for this Alexa Chung shirt to drop.

Joseph always creates the most elegant knits.

I included the top version of this a few weeks ago, but had to feature this. 

This is part of Jessie Bush's third and final collaboration with Kitri, and is bound to sell out as soon as it launches, so is worth signing up to the waiting list. 

Top tip—Arket always creates the best boots.

Lee Mathews always creates the most beautiful dresses. 

Ghost has just launched activewear, and it's seriously good. 

I'm so impressed with this River Island dress.

Yes this looks like a dressing gown, but I still love it. 

This sage colour is so beautiful. 

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