As an editor at Who What Wear, I typically spend a lot of time looking at new-in products. So every week, I will be updating this story with the pieces that have caught my eye and that really stand out. The spring collections are slowly starting to arrive in new-in sections, and this spring more than ever, I'm leaning towards classic, quality pieces that feel really elevated and special, but that you can wear for more low-key plans.
As several warehouses and stores shuttered over the past 12 months, the fashion industry faces huge challenges and strains that pose an inevitable threat to businesses. Many of us won't be shopping in the same way right now, but even a like on Instagram or a message of support can provide a boost for these brands. I certainly don't want anyone to feel like they have to buy more right now in a time of such heightened worry, but at the same time, after working in the fashion industry for nine years, I want to support the brands and pieces that I love and treasure.
So whether you're looking to buy, browse, or discover something new, keep scrolling for pieces I love and think are worth investing in, from the high street to designer labels.