20 Autumn Buys That I'm Loving This September

As an editor at Who What Wear, I typically spend a lot of time looking at new-in products, so every month, I update this story with the pieces that have caught my eye or that I have saved to my wish list. For autumn, more than ever I'm leaning towards classic, quality pieces that feel really elevated and special, but crucially that I can wear for my more low-key 2020 plans including walks, afternoons in the pub with friends and for working at home. 

As several warehouses and stores shuttered this year, the fashion industry faces huge challenges and strains that pose an inevitable threat to businesses, reflected in the number of flash sales launching every single day. Many of us won't be shopping in the same way this year, but even a like on Instagram or a message of support can provide a boost for these brands. I certainly don't want anyone to feel like they have to buy more right now in a time of such heightened worry, but at the same time, after working in the fashion industry for nine years, I also want to support the brands and pieces that I love and treasure.

So whether you're looking to buy, browse or discover something new, keep scrolling for the autumn buys I love and think are worth investing in, from the high street to designer labels.

Emma Spedding summer shopping picks:


Emma Spedding for Who What Wear

Keep scrolling to see the 20 items I love for autumn.

Autumn Buys I Love

This isn't my typical style—but I adore the bold, graphic print.

I love the unlikely colourway of this Grace Bonner cardigan.

Perfect for that back-to-school feeling that never seems to go away no matter how old you are.

When it comes to coat trends, I'm personally most taken with the quilted styles.

A Cold Laundry jacket is the next thing I want to buy.

This feels like a dressing gown, but doesn't look like it—making it perfect for working from home.

Nanushka is one of my favourite contemporary labels, and I love the loose knit on this jumper.

Toteme releases its Annecy coat every year, and I think it's the perfect winter coat.

Arket is one of my favourite high-street brands—and I love this chunky fleece.

The rule with boots for 2020 is the chunkier, the better.

In winter I live in chunky cardigans, and I am into the buttons on this H&M cardi. 

The collar and button detailing on this knit is just so sweet.

Earlier Shopping Picks

The Gucci Jackie bag has been relaunched this year, and Vestiaire Collective has so many vintage versions.

I'm looking forward to wearing belts over blazers.

Wear with shorts now, and jeans when the weather cools.

Chunky sole boots will be everywhere this autumn.

The dream trousers for those of us working from home.

Speaking of knitwear, I'd wear this over a white shirt.

Trust me, leather coats will be very popular this autumn.

I love blazers, and this green linen jacket is so beautiful.

I love the collar and puff sleeves on this dress.

I love the pretty ties on this Tove top.

I own these boots in black and lived in them last winter.

I own this bag in the polka dot print, but am eyeing up this pink leather version.

Arket does this tank top in several colours.

Kate Middleton wore a dress in this print. 

& Other Stories is my favourite place on the high street for knitwear.

I've been considering this dress for a long time.

Wear now with sandals, and in autumn with a boxy blazer.

Trust me—leather blazers will be big news this autumn.

Not technically a summer buy I know—but I've been eyeing this up.

& Other Stories does the best knitwear.

I've been searching for the perfect pair of everyday shorts—and think I've found them. 

Our columnist Monikh has this top, so of course I want it.

I love that this has a swimming costume vibe to it. 

This would look amazing with a white T-shirt or silky camisole. 

This comes with a pair of matching shorts too. 

This shade of green is my favourite this year.

I have been admiring Rhode's Ella dresses for years.

Amsterdam-based label Wandler is perhaps my favourite handbag brand of all—I bought the Hortensia bag several years ago and it is one of the most special items I have. 

Desmond & Dempsey creates luxury pyjamas in the most beautiful hand-painted prints—the shirts are so good you'll want to wear them in the day too.



I won't need to introduce Who What Wear readers to Ganni—no-one does printed throw-on dresses better than this Copenhagen-based power house.

Faithfull the Brand creates clothes for adventures, but that doesn't mean you can't wear them at home too—the dresses and midi skirts all use vibrant colours and prints that will give you that holiday feeling. 

Veja launched in 2005 and has quickly become a cult label leading the way when it comes to sustainability, both in terms of transparency and introducing innovative technologies. 


When Oxford Street re-opens, I'm heading straight to Liberty, which I would say is my favourite shop in London. This Liberty print eye mask is a fancy addition to bedtime. 

Budapest-based brand Nanushka creates beautiful, timeless clothes that feel simple and timeless, but still have an unmistakable aesthetic. 

If I had to pick one brand to wear all summer, it would have to be Albus Lumen. 

When it comes to sandals, I think Swedish footwear brand ATP Atelier make the best ones out there. The leather slides and flatform flip flops are my personal favourites. 

Self Portrait has become one of the most popular brands out there for formal dressing, and this powder blue midi dress is an example of just how beautiful its designs are.

It isn't just small, independent brands that are being impacted in this time, as Oxford Street and high streets up and down the country have temporarily closed. I remember when & Other Stories first opened, and my colleagues and I had a preview and said, "Oh, this is going to be good." Seven years later, and it remains my favourite high-street store. 

Rhode is another "destination" label, with lightweight dresses and kaftans designed with the beach in mind. The Ella mini was one of the most popular dresses of 2019 and continues to be a hero for the brand. 

At Rixo's spring summer 2020 presentation they teamed up with Christian Lacroix to reimagine archive pieces—it's all pure '80s glamour. 

Next up, see our guide to the key trends for spring/summer 2019.

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