Trust Me, I'm An Editor—10 Summer Buys That I Really Love This Week

Fashion editor shopping picks for Summer


Emma Spedding for Who What Wear

On Emma: Sezane jacket; COS Gathered Dress, Teva sandals. 

As several warehouses and stores shuttered over the past 12 months, the fashion industry faces huge challenges and strains that pose an inevitable threat to businesses. Many of us won't be shopping in the same way right now, but even a like on Instagram or a message of support can provide a boost for these brands. I certainly don't want anyone to feel like they have to buy more right now, but at the same time, after working in the fashion industry for nine years, I want to support the brands and pieces that I love and treasure.

As an editor at Who What Wear, I typically spend a lot of time looking at new-in products and so every week, I update this story with the pieces that have caught my eye and that really stand out. I usually have quite a classic style and tend to lean towards more simple pieces, however the excitement about summer and a return to socialising has me craving bright colours and bold prints. Below you'll find pink and orange dresses and holiday-themed prints, because I'm being optimistic that the sun will make an appearance this summer. 

So whether you're looking to buy, browse, or discover something new, keep scrolling for pieces I love and think are worth investing in, from the high street to designer labels. 

This Week's Shopping Picks:

I am obsessed with this colour at the moment. 

Instagram-famous Gustaf Westman's mirrors have just landed on Liberty. Something tells me they won't be around for long. 

Sandals that can keep up with multiple laps of the park. 

Who What Wear's Editor-in-Chief Kat Collings spotted these, and they look so expensive. 

Now we can socialise again, a little black dress is a very handy item to have to hand. 

Stine Goya always makes the happiest clothes. 

This would look amazing with a simple pair of jeans. 

The perfect throw-on summer dress. 

Previous Shopping Picks:

This dress is simply magical. 

Comfortable and fun!

Because warm weather is finally here.

If you can't go on holiday, why not bring the beach to your city outfits?

The chicest swimsuit I've seen in ages.

Linen PJs you can wear outside of the house.

This is such a cute throw-on summer dress.

For when summer finally arrives. 

The colours in this are just so beautiful. 

This rectangular shape is trending this summer. 

Add sandals and you're good to go. 

This week I saw the Ted Baker summer collection in real life, and this dress looks so expensive. 

I think I've found my summer sandals. 

Yes this is very extravagant, but look how beautiful it is? Definitely too special to burn. 

I'm not a trainers person, but I'm really into these. 

I'm obsessed with these trousers from the Jessie Bush and Kitri collaboration. 

This would look amazing with a simple black swimsuit. 

This is a summer classic. 

Short and shirt sets are trending right now. 

This also comes in black.

If you can't go on holiday, why not wear it on your shirt?

I'd wear these trousers with the above shirt.

I think I might have to buy this one. 

I'm on the hunt for a new pair of jeans, and love the shape of these.

This top is made from a vintage tablecloth. 

Can you tell I'm really into gingham right now?

I think I might have to buy these. 

The collar! The colour! The sleeves!

I have been meaning to buy one of these candles for ages.

This is from BrownsFocus, which is a platform celebrating nine emerging names in fashion. 

The coolest shirt I've seen in a long time.

Mango just dropped its summer collection and it is so dreamy. 

I bought a dress very similar to this from one of Rixo's earliest collections and still adore it. 

I am obsessed with the colour of this vase. 

Quite simply the perfect summer dress.

I'm just obsessed with the back of this tank top. 

I love everything about this bag. 

Valentino and Levi's have joined forces for a denim capsule available on Net-a-Porter.

I love the colour of this classic T-shirt.

I'd wear this with the above T-shirt.

Because everyone needs a navy jumper, and this is as close to perfect as it gets.

Bring Mykonos vibes to your home with this amazing pot used in the Soho Home in Greece.

The Prada Cleo has only just come back in stock. 

The prettiest PJs I've seen in a long time.

Adidas' new tennis luxe range is perfect for those who plan to hit the courts this summer—but this sweatshirt is also perfect for off the court too. 

The comfiest thing to wear this summer. 

The dream dress for any fancier summer plans you might have. 

Liberty has an amazing homeware edit of small independent brands, and I love the artist Astrid Wilson.

When you see a swimsuit you love I think you should go for it, whatever the season, rather than trying to find one in a rush before a holiday. 

I'd have never of thought of myself as a baseball cap person, but this is so pretty. 

Perfect for any fancy summer celebrations. 

Next up, see our guide to the key trends for spring/summer 2021

Related Stories