20 Autumn Buys That I'm Loving This November

Emma Spedding for Who What Wear


Emma Spedding for Who What Wear

As an editor at Who What Wear, I typically spend a lot of time looking at new-in products. So every month, I update this story with the pieces that have caught my eye or that I have saved to my wish list. For winter, more than ever, I'm leaning towards classic, quality pieces that feel really elevated and special, but that I can wear for my more low-key 2020 plans. 

As several warehouses and stores shuttered this year, the fashion industry faces huge challenges and strains that pose an inevitable threat to businesses. Many of us won't be shopping in the same way this year, but even a like on Instagram or a message of support can provide a boost for these brands. I certainly don't want anyone to feel like they have to buy more right now in a time of such heightened worry, but at the same time, after working in the fashion industry for nine years, I want to support the brands and pieces that I love and treasure.

So whether you're looking to buy, browse, or discover something new, keep scrolling for the autumn winter buys I love and think are worth investing in, from the high street to designer labels.

Emma Spedding summer shopping picks:


Emma Spedding for Who What Wear

I love how oversized this jacket is, meaning you can fit chunky knits underneath. 

I'd wear this with knee-high boots and a cream knit. 

Totême is quite possibly my favourite brand of 2020. 

This is the only item I've bought in the past six months. 

Ganni now sells detachable collars in a number of prints. 

This trouser suit looks so expensive on. 

I love every coat in the Alexa Chung x Barbour collection. 

 This would be so useful, I'm considering buying two. 

I'm really into these polka dot tights. 

Autumn Buys I Love

I'm not usually into such jazzy prints, but there's something about these colours that has me obsessed.

I plan on living in knitted dresses when working from home this winter.

The zipper detail on the front of these boots has me sold. 

Rave Review is one of my favourite new sustainable brands, and I love this tartan fringed beauty. 

This colour is guaranteed to stop people in their tracks.

This would look amazing with straight-leg blue jeans and loafers.

I have been on the hunt for a cosy loungewear set, and this is the best I've found.

This would be the perfect addition to my collection of chunky gold jewellery.

I have been lusting after a pink Ganni cardigan for the past few years.

Perfect for nights on the sofa as the weather cools.

Like many, I've started exercising more in 2020, and I love Ernest Leoty's sculpted bodysuits.

My general rule with boots this year is the chunkier the sole, the better.

I'd pair this with a pleated skirt and chunky shoes for all-out back-to-school vibes.

Fringing is a big trend for autumn/winter 2020, and this jumper is an amazing take.

This is, hands down, the most beautiful coat I've seen this year.

Why not have a handbag that doubles as a pillow?

I'm after a pair of classic loafers that can double as slippers, and this preppy pair is high on my list.

Earlier Shopping Picks

I love the unlikely colourway of this Wales Bonner cardigan.

Perfect for that back-to-school feeling that never seems to go away no matter how old you are.

When it comes to coat trends, I'm personally most taken with the quilted styles.

A Cold Laundry jacket is the next thing I want to buy.

This feels like a dressing gown but doesn't look like it—making it perfect for working from home.

Nanushka is one of my favourite contemporary labels, and I love the loose knit on this jumper.

Totême releases its Annecy coat every year, and I think it's the perfect winter coat.

Arket is one of my favourite high-street brands, and I love this chunky fleece.

The rule with boots for 2020 is the chunkier, the better.

In winter, I live in chunky cardigans, and I am into the buttons on this H&M cardi. 

Chain detailing is proving popular for autumn/winter 2020, and I love how it is adorned on the front of these loafers.

The collar and button detailing on this knit are just so sweet.

The Gucci Jackie bag has been relaunched this year, and Vestiaire Collective has so many vintage versions.

I'm looking forward to wearing belts over blazers.

Wear with shorts now and jeans when the weather cools.

Chunky-sole boots will be everywhere this autumn.

The dream trousers for those of us working from home.

Speaking of knitwear, I'd wear this over a white shirt.

Trust me. Leather coats will be very popular this autumn.

I love blazers, and this green linen jacket is so beautiful.

I love the collar and puff sleeves on this dress.

I love the pretty ties on this Tove top.

I own these boots in black and lived in them last winter.

I own this bag in the polka-dot print but am eyeing up this pink leather version.

These sleeves are just so beautiful.

Arket does this tank top in several colours.

Kate Middleton wore a dress in this print. 

& Other Stories is my favourite place on the high street for knitwear.

I've been considering this dress for a long time.

Wear now with sandals and in autumn with a boxy blazer.

Trust me. Leather blazers will be big news this autumn.

Not technically a summer buy, I know, but I've been eyeing this up.

Next up, see our guide to the key trends for spring/summer 2019.

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