First Look: Emma Roberts Fronts New Aerie Campaign, Unretouched

American Eagle's lingerie brand, Aerie, has established a pretty cool (and especially rare) tradition in the skivvies industry: It doesn't retouch its campaign images. And for the next star-fronted version of its ads, Aerie has enlisted Emma Roberts.

Roberts teased the campaign late last week with an Instagram post about the "top secret project" she was working on, and Fashionista confirmed the star's new role today. The official images are not here yet, but the teasers Roberts has been posting have us excited to see her in a whole new light (literally).