With over half a million followers on Instagram and 210,000 on YouTube, London girl Emma Hill is used to sharing her daily style, latest fashion picks and basic outfit inspiration with a pretty huge audience. More recently, though, Emma has taken to sharing an insight into her trademark natural, glowing makeup and has also made a shift in the way she shops for beauty products.
Passionate about making her beauty routine entirely cruelty-free by the end of this year, Emma has started to make more conscious product choices, which is why I couldn't wait to take a look inside her everyday makeup bag. Of course, the switch to sustainable beauty takes time, so there's still a real mix of products and brands in Emma's bag—all picked to help her achieve that luminous complexion she's known for.