If you've ever wanted to know what's really inside the makeup bags of the most stylish women in the industry, you're in luck. We've created a new column—Inside My Makeup Bag—to uncover the beauty products our fashion friends genuinely keep in their daily rotation and how much their stashes actually cost. I'll be delving inside their bags on your behalf and totting up every item in there, from the most expensive to the cheapest. Not only will you be left with an incredible shopping list, but you'll also get a realistic price tag to boot. Is there someone whose makeup bag you're dying to see? Slide into my Instagram DMs with your requests, and I'll see what I can do. This month, we're delving inside the everyday makeup bag of social media sensation Emma Chamberlain,Bad Habit global ambassador and creative director.
Since uploading her very first YouTube video back in 2017, Chamberlain has become a force to be reckoned with in the world of social media and beyond. Amassing a community of over 30 million followers across various social media platforms in just over three years, the 19-year-old is one of the most influential voices in the online world right now. In fact, she made it into Time magazine's 100 Next list in 2019 as one of the "most influential people on the internet."
But there's no denying that Chamberlain is making waves IRL, too—first in the world of fashion through an ongoing partnership with Louis Vuitton and now in the world of beauty with her new role as global brand ambassador and creative director for Bad Habit, a new skincare line from the people behind Instagram-favourite makeup brand Morphe.
Chamberlain's cool-girl approach to both fashion and beauty shines through on her Instagram feed—with room for everything from mismatched manicures and blue eye shadow to bare skin and low-maintenance top knots. It's clear to see that, as far as Chamberlain is concerned, beauty should be fun, so I couldn't wait to see what beauty products she genuinely uses.
Totalling £192—a fairly modest price tag when compared with some other beauty insiders—Chamberlain's makeup bag is a laid-back tour of some of the best dewy-skin products on the market. Keep scrolling to see exactly what she swears by and to shop Chamberlain's beauty favourites for yourself.
"This is so lightweight and nourishing and just makes your skin look and feel incredible. It feels like an extension of my skincare but still gives just the perfect amount of coverage and makes my skin look just like that—skin."
"This mist is useful while being relaxing. The aloe vera and cucumber instantly make me feel refreshed. Whether I want to finish off a makeup look or add some dewiness back to my skin midday, this is my go-to product."
"This is the only eye shadow palette I use for my everyday makeup. It has every color I need for the perfect eye look. The shadows are perfectly pigmented, easy to use, and made up of all clean ingredients!"