I'm an Editor—9 New-In Buys I Just Added to My Winter Wish List

Who What Wear editor, Emily Dawes, shares her winter shopping picks



As an editor at Who What Wear, I typically spend a lot of time looking at new-in products, so I thought it would be handy to have this space where I'm able share with you the very best pieces I come across and the shopping picks I'm personally adding to my wish list. 

This month, like a lot of us, I'm finding myself fully embracing that autumn chill in the air and leaning into my cosy girl era. It's only a week until the clocks go back and from then on I only ever want to layer up in gorgeous knits and wrap up in my favourite outerwear. I've been working on my classic autumn/winter capsule for a good few years now, so I don't need to stock up on much. But there are a few timeless pieces I'm still missing—a great wool coat (I'm looking to Massimo Dutti for designer-looking styles) and a really nice spacious leather bag like this Aspinal number, for example. 

Then there's a few seasonal additions I'd love to make my existing wardrobe feel really fresh. Like a red knit to tie over my shoulders like a scarf (I blame Kendall) and some silver trousers that I can throw on with a black blazer and go from work to a dinner or drinks effortlessly during the upcoming party season. Finding a pair in stock right now seems to be a challenge, but I think I just hit the jackpot with an incredible new-in leather pair at Hush (a brand that's recently relaunched and is well worth your attention). 

So, whether you're looking to invest in some key new-in buys for the season ahead, get inspired to "shop" your existing wardrobe, or you're simply looking to discover what a fashion editor is actually adding to basket right no, keep scrolling to see the 9 new-in items on my current wish list that I believe are really worthy of your time and money. 

My October Shopping Picks:

This super soft, draped wool coat could easily pass for designer. 

I'd really like a spacious bag that I can fit everything in, and this is so timeless. 

Adding a pop of red to winter outfits feels both fresh and completely classic. I'll be following Kendall Jenner and Jennifer Lawrence's lead with this thin knit that's easy to layer under blazers and coats, as well as being perfect for tying around shoulders. 

You should know I'm about to enter my cosy girl era, and this extremely chic textured dress is coming along with me. 

They may seem "out there" but silver leather trousers come back every year. I find they're a really easy way for a minimalist like me to add some fun into my wardrobe as they pair so well with all my existing neutrals. I always wear mine with a white T-shirt and black blazer—it's a perfect low-key party outfit that can take you from day to night. 

I always find a pop of white or cream adds such a nice freshness to heavy winter outfits—these boots are an easy way to do it. 

A cream knit always makes an outfit look expensive, whether it's paired with the silver trousers above, tailored black wide-legs or your favourite pair of blue denim. 

Just incredibly, incredibly chic—and they will be forever. I'd use them to dress up all my favourite jeans, but they'd look equally as good with mini dresses, skirts or tailoring. 

Told you, cosy girl winter is incoming. 

See My Previous Shopping Picks:

There's a lot of beautiful new designer bags being released for autumn/winter 2023, but I've had my eye on Toteme's classic T-Lock style for a while now and it's still top of my list for an investment purchase. 

I know us Who What Wear UK editors bang on about these trousers a lot, but it's only because they're so good. I bought them in black last year and wore them on repeat, so I'm investing in this lighter colour this year. 

Bouclé and tweed jackets have been considered a chic wardrobe piece since Coco Chanel first created them back in the 1950s, but for 2023 they feel really fresh again. Especially worn with loose jeans and a ballet flat or loafer. I know I'll wear this polished style on repeat as an alternative to my threadbare oversized blazers. 

This straight-leg, full-length jean shape feels so modern and cool. I'll be throwing them on daily with loafers and a knit or blazer. 

I tried these for a photo shoot recently and they're buttery soft—honestly, the most comfortable shoes I've worn in a long time. So, of course, they went straight into my basket. 

Toteme's knitwear is always beautiful quality, and as someone who's not a huge fan of high poloneck jumpers, this new collared v-neck is a dream. 

I've become obsessed with finding the perfect Mary Jane ballet flats since seeing so many chic celebs wearing the style. These are certainly an investment, but I've only heard amazing things about the fit and comfort. Zara, Massimo Dutti and & Other Stories all have high street options too, though. 

I need to refresh my shirt game for autumn since they're my most worn item. I always turn to Everlane for quality classics. 

Obviously in a dream world I'd love the Bottega mini Jodie bag, but these days most of us have had to tighten our purse strings, so it's hard to argue with this more affordable version from Anthropololgie. 

I know Agolde jeans require a bit of an investment, but after years and years of making it my mission to find the best quality and best-fitting jeans, they always come out on top. This new design feels modern and cool, but also grown-up and elevated styled like this. 

The older I get the more room I like to have in my handbags for all the crap I inevitably end up carrying around. I've long been a fan of Loewe's timeless puzzle crossbody, but this. This is the dream. 

I'll take one in every colour please, COS. 

I've lost count of the amount of editors and influencers that have recommended these to me as the best pair of jeans they own. 

I can't live without my white tank tops, year round. 

I've wanted this silk set for a couple of years now and it's still top of my wish list, which gives me confidence that it's a wise investment I know I'll want to wear for years to come.

Strapless tube tops have my full attention, and this sculptural style is the main reason. I can see myself wearing it with loose jeans (namely, Arket's Shore style in the list below), and some pointed-toe sling backs or strappy sandals for when I want to feel a little more dressed up than usual. 

I popped into Arket for our Great Try On, and these were the one item I haven't been able to stop thinking about ever since. I never thought I'd be into low rise jeans again but I loved the cool slouch to this pair. At 5'2" they didn't overwhelm me like other baggy jeans can do, either. They are roomy around the waist so I'd probably recommend sizing down one size to get the perfect fit.  

Yes, it's back! And I won't let it slip away for another year. 

White tank tops are my most worn staple, so I know for a fact the cost per wear for this will creep down rather quickly. 

Still living rent free in my mind, especially this elevated Khaki colour. 

I just know I'll wear these all year on repeat.