This Pretty Denim Trend Is Just as Cool as It Was in 2015

If you’re looking for justification to indulge in yet another pair of jeans, read on. Because regardless of how many iterations of a black skinny or dark-wash crop flares you already own, there’s room for a pair with a pretty or whimsical touch of embroidery to them. In the same way that a slogan updates and effortlessly transforms a plain white tee, a touch of embroidery gives a fresh spin to denim, especially as spring is just upon us.

We’ve noticed this trend simmering away for several seasons now, and it’s not going away. Blame it on Gucci (as with so many things we didn’t know we couldn’t live without until the must-have brand brought them to our attention), which produces the most exquisite and prolific take on crafted denim.

Florals are a favourite across many designers and the high street, but that doesn’t have to equal twee. Style with streetwear staples like a baseball cap and hoodie to give your look some edge, or experiment with a clashing floral top. Best of all, there’s an embroidered jean in every cut, so make your next mom/drainpipe/ kick flare (delete as appropriate) purchase a beautiful one. Shop our favourite embroidered styles below.