It's a trope at this point, that plus-size fashion falls tragically behind the curve when it comes to on-trend, desirable options for ladies size 14 and up. But one brand stands out as the exception to that rule, and it's brilliantly using social media to differentiate itself: Eloquii.
Anyone interested in fashion in 2015 is at least mildly obsessed with Instagram, and the brains over at Eloquii suspect that this is particularly true for plus-size women, who don't have as many ways to connect with chic clothes.
"Plus-size women have historically felt excluded from the fashion conversation, but social media allows them to engage with brands directly and ask for what they want," Kelly Goldston, Eloquii’s director of marketing, tells Digiday. "And what they want is real fashion."
To that end, Eloquii's Instagram is chock-full of street style looks and product images that mirror the aesthetic represented by most current straight-size bloggers and brands. It also engages with folks like Gabi Fresh, Nicolette Mason, and more of the world's most followed plus-size bloggers.
Keep scrolling to see some of our favourite shots from Eloquii's Instagram and to shop some chic plus-size finds now!
Missguided Plus Size Longline Crepe Duster Jacket ($70)
Missguided Plus Size Tartan Mesh Panel Skater Skirt ($46)
What do you think of plus-size brand Eloquii's social media presence? Tell us in the comments below!