Street Style Star Elena Perminova on How to Always Look Good in Photos

Russian street style star Elena Perminova is one of the fashion world's most photographed women and is used to being captured in the front row, outside fashion shows, at parties, and just about anytime she steps out in public. So she knows a thing or two about how to look good in photos.

We caught up with Perminova on her recent tour de Europe with Cash & Rocket and Valentino, who teamed up to host a charitable car ride across the continent as well as an exclusive for-charity collection at Stylebop. She shared with us her tips for getting noticed by street style photographersand how she always looks so good in photos.

"Feeling confident in what you are wearing is the best tip for looking great in photos," Perminova told us. "If you feel great, the camera will capture it immediately. It's also really important to dress for yourself. I wear the things that I love and make me happy, and I hope that others connect with it. However, getting noticed is never my goal. Individuality always come first!"

Keep scrolling to see our favourites from the Valentino x Cash & Rocket charity collection at Stylebop and to shop it now!


Valentino Cash & Rocket Camouflage Cotton Shorts ($1390)


What do you think of the collection? Tell us below!