6 Editors Break Down Their Simple (But Incredibly Effective) Skincare Routines

Finding good skincare products can be overwhelming—there's always a buzzy new ingredient you absolutely have to try or an update on a formulation that promises a slew of benefits you didn't know you needed. Having access to these products is undoubtedly a perk of being a Who What Wear editor, but it also has its setbacks. 

On the one hand, it helps us discover products we really, truly love, which we can then reiterate to you firsthand. On the flip side, the potency of really great products is sometimes diluted by the sheer volume of moisturisers, serums, balms, and oils we road-test. As such, we thought it was high-time to cancel out the noise and simply focus on the skincare buys we know—from months, if not years of use—work.

Editors and experts from both sides of the Atlantic have come together to each reveal the five skincare products they use daily and would recommend over and over again. Scroll below to discover what these Holy-Grail buys are and read why our team is so impressed by them. 

HANNAH ALMASSI, EDITOR IN CHIEF, WHO WHAT WEAR UK

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(Image credit: @hannahalmassi)

EMMA SPEDDING, EDITOR, WHO WHAT WEAR UK

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(Image credit: @speddingemma)

TAMERRI ATER, PRODUCT DEVELOPMENT DIRECTOR, VERSED

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(Image credit: @astrofashionista)

ERIN JAHNS, BEAUTY EDITOR, WHO WHAT WEAR US

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(Image credit: @erin_jahns)

COURTNEY HIGGS, ASSOCIATE BEAUTY EDITOR, WHO WHAT WEAR US

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(Image credit: @court_higgs)

MAXINE EGGENBERGER, CONTRIBUTING EDITOR, WHO WHAT WEAR UK

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(Image credit: @maxineeggenberger)

Next: After Years of Testing Skincare Routines, This Is the Easiest and Most Effective

Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s deputy editor and has over twelve years of experience in fashion journalism. She been creating engaging and elevated style content for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories, and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, works closely with influencer talent on content initiatives, represents the brand at industry events, and regularly contributes to social media. Previously, Maxine appeared on TV in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o. 


Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship, she was offered a position on the Look magazine fashion desk. She accepted, leaving university a year early in the process. She went on to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion writer along the way. She later served as Look’s acting Editor in Chief before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others. Maxine works remotely from her countryside home near Edinburgh.