Our Editors Went Shopping for Autumn—Here's What They Came Back With

October is here, and with it comes the arrival of autumn. Our days of summer dresses, basket bags and sandals are long behind us, and the cold weather is looking like it’s here to stay.

While this transition has been taking place over the last few weeks, there is one topic that has dominated the Who What Wear team’s conversations across Slack, email and our in-person office catch-ups: autumn fashion. So after listening to everyone share what they’re after for the season ahead, as well as discovering what they’ve already taken the plunge and invested in, I figured it was worth sharing with you. 

Considering we spend all day, every day (well most days) scouring the new-in sections online, sharing our favourite finds, rounding up the trends to know and deep-diving into designer collections, we like to think our personal recommendations hold considerable weight. Each of us has our own aesthetic and style, meaning there’s everything from standout knitwear to pretty dresses featured here, along with pieces that cover all budgets. 

When it comes to shopping for a new season, there are a few things that we collectively consider. We always look for timeless pieces that we can wear in multiple ways, for this year and beyond. We look for fabrication and quality, whether that's with a high-street hit or a cult designer piece. And finally, we think about how much joy the item will bring us. No matter how much you're spending, your purchase should be something that makes you happy. 

So keep scrolling to discover everything on the Who What Wear editors' shopping lists right now, as well as inspiration on how they’ll be wearing the pieces this autumn.

1. HANNAH ALMASSI, EDITOR IN CHIEF

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(Image credit: @HANNAHALMASSI FOR WHO WHAT WEAR UK)

Hannah wears an A.W.A.K.E. Mode top, M&S trousers and Zara shoes.

2. REMY FARRELL, SHOPPING EDITOR

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(Image credit: @REMYFARRELL FOR WHO WHAT WEAR UK)

Remy wears a LVIR trench coat and Karen Millen boots.

3. MAXINE EGGENBERGER, ASSISTANT EDITOR

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(Image credit: @MAXINEEGGENBERGER FOR WHO WHAT WEAR UK)

Maxine wears an & Other Stories striped turtleneck sweater.

4. REMI AFOLABI, VIDEO EDITOR

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(Image credit: @REMIAFOLABI FOR WHO WHAT WEAR UK)

Remi wears a Khaite cardigan.

5. POPPY NASH, MANAGING EDITOR

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(Image credit: @POPPYNASH FOR WHO WHAT WEAR UK)

Poppy wears a striped shirt from M&S.

Up Next: I've Hand-Picked 25 New-In Pieces Just in Time for Payday

Managing Editor

Poppy joined the Who What Wear UK team as managing editor in 2022. After graduating from university with a degree in English literature, she worked for a number of print and digital publications, including Women's Health, The Times, Hello!, SheerLuxe and international editions of Maire Claire, and acted as an editorial and celebrity stylist. As WWW UK’s managing editor, Poppy spends most of her time looking after all on-site content in addition to working with contributors, supporting the editorial team and contributing to strategy, social media and branded content.

Born and raised in London, Poppy is a true city girl. When she's not thinking about clothes, Poppy fills her time walking along the river with her labradoodle, getting stuck in a good book and enjoying as many of the city’s amazing restaurants and bars as her purse will allow!