How to Find Fashion for Less

last updated 8 March 2021

One of our favourite things to do here at Who What Wear is use our hours of research (i.e., deep-diving into the world of online shopping) to discover lesser-known destinations for great fashion finds. Our most recent discovery may come as a surprise to some, given that eBay has been around for quite some time (since 1995 actually, just to make us all feel old) and is largely known for selling a huge range of things, from great second-hand furniture to electronics and even cars.

For the last couple of seasons, though, we’ve been rediscovering eBay as a fashion destination. Since the rise in second-hand shopping within the industry, it’s been one of our growing favourites for snatching up amazing pre-loved and vintage finds. Unfortunately, these are all often one-off pieces that fly off the site faster than we can share them with you. Now, however, eBay is going one step further for us fashion-lovers and have just launched a fresh new Brand Outlet.

This includes over 150 brands, from high-street favourites like New Look and Dorothy Perkins, sportswear brands like Nike and Adidas and designer names from Dolce & Gabbana to Acne Studios, all with up to 70% off. Let’s be clear—this isn’t your usual out of season cast-offs. The edit is full of classic investment pieces for so much less, like cashmere jumpers, leather jackets and Dr Marten boots, as well as the most up-to-date trainer styles and on-trend midi dresses, and that’s just touching the surface. These are items you'll want to buy today, but still want to wear for years to come.

(Image credit: Stylestalker)

So whilst there are a growing number of options for shopping secondhand online, eBay is coming to the fore as the online destination for outlet fashion, something that is relatively new to the e-comm world. Not only is it a lesser-known way to discover fashion for less, but it’s also another great way to reduce the number of surplus clothes in the fashion economy.

Keep scrolling to shop our favourite items from the new outlet, with some amazing discounts. You can thank us later.

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Hobbs

Adela Cashmere Sweater Jumper

Dr Martens

Serena Fur Lined Leather Black Boots

Dolce & Gabbana

Long Dress In Cream Silk With Roses Print

Teva

Midform Universal Sandals Black Sandals

Office

Kitt Block Heel Knee Boots Snake Boots

Oliver Bonas

Women Alphabet Embroidered Initial Black Knitted Jumper

New Look

Black Floral Long Sleeve Midi Smock Dress

Calvin Klein

White Leather Lace Up Trainers

Dolce & Gabbana

Long Frilled Skirt In Cotton With Fruits Print

Hobbs

Check Anika Top Sleeveless

Acne Studios

Blå Konst Blue Cotton Denim trousers

Office

Advantage Square Toe Block Heel Boots Choc Croc Leather Boots

Dorothy Perkins

Pink Check Double Breasted Jacket Coat Outerwear Top

Acne Studios

Malachite S Pouch

Hobbs

Jamie Hiker Boots

L.K.Bennett

Vika Floral Print Wrap Dress

Adidas Originals

Magmur Runner Trainers

Birkenstock

Arizona Two Strap Sandals Vl Black Suede Exclusive Sandals

Dorothy Perkins

Black Puff Sleeve Midi Dress Spot Boat Neck Short Sleeve

Dune

Montanna Kitten Heel Mule

Dorothy Perkins

Black Crocodile Design Luck Brogue Shoes Lace Up Flat

Dorothy Perkins

Khaki Utility Jumpsuit V-Neck Short Sleeve Tie Waist

Superga

2341 Trainers White Trainers Shoes

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Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.

Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.

Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.

When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.

Emily is currently on maternity leave.