It's strange, isn't it, how a brand can suddenly become extremely popular again? Dr Martens hasn't exactly ever disappeared, but they were definitely having a quiet moment and were off the fashion crowd's radar for a while. This year, though, I can't seem to stop seeing them. Both in London and other UK cities, I've spotted so many women wearing this brand. In particular the shoe versions of the classic boots.
So what's behind the resurgence? It's not just my eyes that tell me this brand is back—there are real numbers that back it up too. In March this year, Dr Martens revealed that profits were up 75% year on year to £85 million. While this is due in part to the brand's vegan shoe range, you need only look to the current boot trends to realise that if there was ever a time for DMs to make a comeback, it's now. Thanks to biker boots being an incredibly popular style with the likes of Prada, Alexander McQueen, Louis Vuitton and even Chanel creating a version, this lace-up style is on the radar of every fashion editor and influencer.
I also think that there's been a shift by the consumer towards pieces and brands that are known for being long-wearing, such as Dr Martens. The boots, which are set to celebrate its 60th anniversary, initially began as workwear boots for postmen and factory workers. Early skinheads adopted the boots as part of their uniform. Then Pete Townsend of The Who became one of the first high-profile people to wear the shoes, rendering them a symbol of rebellion.
Since then, it's been adopted by punks and goths, and a whole host of other subcultures. Its music heritage hasn't disappeared as it's still one of the shoe brands that you're most likely to find at a festival. But today, right now, it's worn by almost anyone at any age. Ready to see what all the fuss is about? Keep scrolling to see our edit of the best Dr Martens shoes, boots and sandals to shop right now.