In keeping with their mission to empower women and positively influence their self-image, Dove has taken a more literal approach in its latest ad campaign.
Dubbed #ChooseBeautiful, the campaign features women from all over the world being asked to walk in one of two doors: one that's labelled "beautiful" and one that's labelled "average." Their choices were filmed, and then the women were interviewed about why they chose one door over the other. The results, as you can imagine, are surprising and inspiring in equal measure.
(And in an effort to help you feel as beautiful as possible in the skin you're in, head over to our sister site Byrdie to shop some amazing products to achieve the no-makeup-makeup look!)
Watch the clip above and tell us: Would you choose the door labelled "beautiful" or the one labelled "average"?