Two years ago when Gucci released its logo T-shirt, it sparked a craze for bold, flashy tees. The most buzzed-about jersey crew necks from Dior, Chanel and Gucci all came adorned with flashy '80s-style logos. Gucci wasn't the only fashion house to create luxury cotton tees—Chanel's Coco Libre tee from its Cuban-inspired Cruise collection was just as popular with fashion's Instagram crowd, as everyone from Gilda Ambrosio and Tamu McPherson wore the £640 T-shirt. A year later, the Dior "We Should All Be Feminists" tee and numerous Ganni slogan tops, the logo trend is still going strong. Versace's pastel logo tees have been popular this summer, and there are now dozens of adaptations of the original Gucci style.
A model wearing Dior's feminist T-shirt on the runway.
If you think that this is an entry-level designer piece most could buy into, think again, as these tees can cost anywhere up to £650. Don't believe us? We've compiled a guide to the key must-have tees of the moment, in order of price. Scroll below to shop the designer logo tees of the moment.