Let's face it: Shopping for a new pair of jeans can be daunting, which is why we are declaring this week Denim Weekon Who What Wear UK. For the next seven days, we will be equipping you with all the info you could possibly need so you will be excited to start your hunt for your next pair (or pairs) of jeans.
Last year's denim trends may have been all about drama—extreme flares, pearl embellishments, distressed patchwork and the like—but this year fashion girls are flocking to jeans that are a little more grown-up. Instead of a novelty item that'll get you some quick likes on Instagram, these jeans are versatile building blocks for your 2018 wardrobe. These days it's all about tweaks and slight updates that will make your everyday jeans feel more modern. The key thing to note this S/S 18 is that wash is the key consideration, as white and super-dark indigo denim are overtaking classic blue jeans. Keep scrolling to see and shop the four biggest denim trends this season.
Skinny jeans might have fallen out of favour with the fashion crowd a few years ago, but there wasn't an obvious alternative to skinnies that would have mass appeal—until now. Last season, the straight-leg jean was the hero silhouette for many brands, from Balenciaga and Saint Laurent down to high-street denim-agenda setters Weekday, and it's continuing. "At the moment, over 40% of sales on jeans are coming from straight-leg fits in rigid or rigid-stretch fabrics," says Net-a-Porter Global Fashion Director Lisa Aiken. "This has grown significantly, as designers haven't just offered high-rise fits."
Over the past few seasons, white denim has slowly been moving past its tacky rep, and this spring, it's arguably the coolest denim trend. High on our wish list is Simon Miller's wide-leg cropped jeans with frayed edges and anything in a slightly "off" shade of white.