Any regular Who What Wear UK readers will know that sometimes it feels like there is a new trending Mango item every single week. FYI, this has a lot to do with the group of #MangoGirls who regularly preview upcoming collections on their Instagram pages. Launchmetrics, a company that analyses the power of influencers, shared with us the most influential Mango Girl in the group, and our team wasn't too proud to admit that we didn't know about her until the report landed in our inbox.
According to Launchmetrics, the most powerful woman in this social realm is Russian DJ Daria Malygina. The It girl posted 22 pictures with the #MangoGirls hashtag in 2017 and had an engagement total (e.g., likes and comments) of 219,699. The DJ is also a model who is signed to Next Models and has worked with the likes of Prada and Topshop. It's not hard to see why her Mango outfits are so popular—she always makes the affordable brand look expensive. Keep scrolling to see and shop Daria's style.