These 7 Jackets Have Gone Viral, and Now I See Them Everywhere

If you were hoping coat weather would be over soon, think again… We're bracing ourselves for a few more weeks of snow and all-around miserable weather. This year's trending jackets and coats show that outerwear doesn't have to be boring, as these viral coats have playful fringing, fun prints and bright paint-box colours.

Ganni has created the most hyped jacket of the year, and it has already been one of the most-photographed items by street style photographers: a white leather cowboy-inspired jacket with fringing along the shoulders. However, there are also a number of high-street coats that are also selling out just as quickly, including a Topshop coat I see every day when I'm travelling around London and a boxy jacket from & Other Stories in grey and cream.

Keep scrolling to see and shop the seven cult coats and jackets.