With a brand-new year on the horizon, it’s hard not to contemplate what 2020 might have in store. Will Rihanna finally release a new album? Who will be the next U.S. president? What new show will come into our lives to replace our obsession with Game of Thrones?
Though despite the fact there are many unknowns about what the new decade may bring, when it comes to fashion, fortunately, there's a little less guesswork involved. From seasonal runways to trend forecasting and search analytics, we have so much information at our fingertips which thankfully allows us to make informed predictions about the year ahead.
Or you might simply want to know which brands to look out for next year, in which case, you've certainly come to the right place, as our friends at Lyst and Moda Operandi have already crunched the numbers and collated the data on that exact query.
Whether it be through an increase in search or an increase in sales, the eight brands below are predicted to be on the rise for 2020. Some of the names may already be in your wardrobe, and some might be completely new, though either way we suggest you keep these on your radar.
It’s hard to talk about Cophenhagen-based designers without mentioning the name Cecilie Bahnsen. The fashion industry and our Instagram feeds were abuzz with dreamy dresses this August after the designer presented her spring 2020 collection at Copenhagen Fashion Week. Not to mention searches for the brand increased by 38%, according to Lyst.
Rotate Birger Christensen
According to Lyst, in the last six months, searches for Rotate Birger Christensen have increased by 27%. It’s hardly surprising given the fact we saw this brand (and its instantly recognizable puff-sleeve dresses) all over fashion month and have since spotted it on several members of the fashion set.
Known for its larger-than-life designs, Molly Goddard’s collections evoke a sense of whimsical playfulness. Evidently the aesthetic translates very well in the real world, as according to Moda Operandi, the brand saw a 270% increase in sales over last season, and according to Lyst a 46% search increase year on year.
While already established in Australia, Christopher Esber is now gaining a fan base internationally, too. According to Moda Operandi, the brand has seen triple-digit sales growth in the last season.
Pyer Moss’s S/S 20 runway presentation, which featured a 70-plus person choir, was undoubtedly one of the most talked-about moments of New York Fashion Week. According to Lyst, following the event, the brand saw a 226% increase in search, and we can only imagine that momentum will continue into next year.
As one of Moda Operandi’s best-selling emerging designers, there’s no doubt that Marina Moscone has solidified itself as one to watch. Specialising in impeccably tailored, feminine pieces, this designer should definitely be on your radar for 2020.
Since winning the 2017 LVMH Prize for Young Fashion Designers, Marine Serre has certainly made her mark on the fashion industry. Lyst predicts her brand’s popularity will increase even further in 2020, as its search has grown by 32% in the last six months.
Tre by Natalie Ratabesi
Seeing a 300% increase in sales on Moda Operandi since last season, Tre by Natalie Ratabesi is certainly a brand on the rise. Though with previous roles at Gucci and Dior under her belt, there’s little wonder that Natalie Ratabesi’s designs have gained the attention of many fashion fans.