A brand-new decade only began a few months ago, and already the world has changed so significantly, it's hard not to contemplate what the rest of 2020 might have in store. Will we be able to see our friends again? Will we ever return to the office? And when exactly will we be able to take that much-wanted European vacation?
Though despite the fact there are many unknowns about what the rest of the year may hold, when it comes to fashion, fortunately, there's a little less guesswork involved. From seasonal runways to trend forecasting and search analytics, we have so much information at our fingertips which thankfully allows us to make informed predictions about the year ahead.
Or you might simply want to know which brands to look out for this year, in which case, you've certainly come to the right place, as our friends at Lyst and Moda Operandi have already crunched the numbers and collated the data on that exact query.
Whether it be through an increase in search or an increase in sales, the eight brands below are predicted to be on the rise for 2020. Some of the names may already be in your wardrobe, and some might be completely new, though either way, we suggest you keep these on your radar.
It's hard to talk about Cophenhagen-based designers without mentioning the name Cecilie Bahnsen. The fashion industry and our Instagram feeds were abuzz with dreamy dresses last August after the designer presented her spring 2020 collection at Copenhagen Fashion Week and the content hasn't let up since. Not to mention searches for the brand increased by 38%, according to Lyst.
Rotate Birger Christensen
According to Lyst, in the last six months, searches for Rotate Birger Christensen have increased by 27%. It's hardly surprising given the fact we saw this brand (and its instantly recognisable puff-sleeved dresses) all over fashion month last season and have already spotted it on several members of the fashion set this year.
Known for its larger-than-life designs, Molly Goddard's collections evoke a sense of whimsical playfulness. Evidently, the aesthetic translates very well in the real world, as according to Moda Operandi, the brand saw a 270% increase in sales over last season and according to Lyst, a 46% search increase year on year.
While already established in Australia, Christopher Esber is now gaining a fan base internationally, too. According to Moda Operandi, the brand has seen triple-digit sales growth in the last season.
Pyer Moss's S/S 20 runway presentation, which featured a 70-plus person choir, was undoubtedly one of the most talked-about moments of last New York Fashion Week. According to Lyst, following the event, the brand saw a 226% increase in search, and we can only imagine that momentum will continue.
As one of Moda Operandi's best-selling emerging designers, there's no doubt that Marina Moscone has solidified itself as one to watch. Specialising in impeccably tailored classics and subtly feminine pieces, this designer should definitely be on your radar for 2020.
Since winning the 2017 LVMH Prize for Young Fashion Designers, Marine Serre has certainly made her mark on the fashion industry. Lyst predicts her brand's popularity will increase even further in 2020, as its search has grown by 32% in the last six months.
A lesson in minimalism, Bevza was the designer on everyone's lips after this year's New York Fashion Week shows. The shoes are already selling out on Net-a-Porter and the clothing collection full of slinky "stick of butter" dresses and elegant tailoring is set to be at the top of the fashion crowd's wish list for 2020.
Christopher John Rogers
According to Net-a-Porter's Global Buying Director Elizabeth von der Goltz, Christopher John Rogers is one of the designers to watch in 2020. The designer won the acclaimed CFDA/Vogue Fashion Fund Award last year and blew everyone away with his jaw-dropping gowns at its A/W 20 show in New York this week. Add these pieces to your wish list and get there before the crowds when they drop.