If you consider yourself a fashion fan, I would guess that you've heard of THE OUTNET, the Net-a-Porter group's indisputably chic contribution to the discount clothing market. Most fashion editors I know have at least one story about a particular bargainous designer buy that they tracked down on the site. While we all know you can find plenty of big-name brands within the new-in section, I recently discovered that the site is also a hidden gem for some of the industry's coolest up-and-coming names.
Courtesy of THEOUTNET.COM
I'm talking the likes of Ganni, Nanushka, Totême and Rejina Pyo—essentially all the cool, name-droppable labels that instantly signal one's fashion-insider status. Of course, the risk with designer-discount sites is that you could end up with the fashion dregs that no one else wanted, but let me reassure you that there are plenty of time-tested staples to be found here. In fact, when I scrolled through to find pieces for this edit, I was easily able to pick items that I would genuinely wear myself and that, I believe, will look good year after year.
So to save you a whole lot of scrolling, I've hand-picked the 11 cult brands that are worth checking out on THE OUTNET right now. Head on down to shop my selection.
This Scandi fave has become a fashion-girl go-to for fun prints and statement silhouettes.
With an acronym that stands for "By Independent Thinkers for Environmental Progress," BITE Studios prides itself on its sustainable manufacturing and creates stylish pieces made out of organic wool, cotton and silk.
When Katie Holmes wore Khaite's knitted bra-and-cardi co-ord, it instantly shot into the spotlight. But it's the brand's chic suiting and polished knitwear that has won the hearts of the fashion crowd.