Commes des Garçons Play is one of those lines that you might not have realised even exists—or exists in such a grand capacity. But boy, does it have a following. The collection, which is the more affordable range from designer Rei Kawakubo's Comme des Garçons main line, was first launched in 2002, featuring a cartoonish heart symbol with eyes. This icon was designed by artist Filip Pagowski, and, even 15 years later, it's often spotted on plenty of street style stars and celebrities. You just might not have noticed it—it's nowhere near as flashy as Chanel's double Cs or Gucci's double Gs.
The beauty about Commes des Garçons Play and the secret to its lasting popularity is that it's not tied to a season. The pieces are easy to wear all year round, thanks to the simple tees, Bretons, and hoodies that make up the majority of the collection. Not only that, it's unisex and for children too—so everyone can get involved. Thanks to its cult status, the brand has also teamed up with other labels such as Converse and Supreme, creating collector's items, as well as the usual go-tos. The heart logo was even immortalised on a can of Coca-Cola.
As this year's Met Gala celebrates the famously reclusive Kawakubo, we've looked at how to style the tees and tops, as well as where to buy them. Keep scrolling for the chicest CdG Play looks, plus the pieces you'll want to purchase right now.
Style Notes: The classic black-and-white Breton is easy to wear and will last seasons.
Style Notes: White tees more your thing? Take a tip from Lizzy Hadfield of Shot From the Street, and pair yours with high-waisted colour-blocked trousers.
Style Notes: If über-blogger Pernille Teisbaek is wearing one, then you know it's a great investment.
Style Notes: We've spotted this version in red, and we'd like it in our wardrobes now, thank you very much.
Style Notes: The heart doesn't have to come in red.
Style Notes: There's something about the bold scarlet heart set against the blue-and-white striped top that we love. Even better is when you style it with a red lip and bag.
Style Notes: This shirt was part of a collaboration with J.Crew. Alas, it isn't available, but you might be able to snap it up on eBay.
Style Notes: To make this casual top look smarter, make sure you buy a fitted size and tuck it in.
Style Notes: However, an oversize version is great for a laid-back holiday vibe.
Style Notes: It's not just for T-shirts; you can also wear the iconic heart on your Converse.
Simple yet effective.
If it's good enough for Pernille…
Wear with jeans for a dressed-down look.
The red and yellow perfectly contrast in this top.
Black and red is a knockout look.
Red lips would work wonders with this top.
The Commes des Garçons Play Converse Chuck Taylor All Star '70 High aren't available right now, but make sure you sign up to be notified when they do.