But with the spectrum on offer—there's everything from sunshine-yellow dresses through to purple over-the-knee boots—it can leave you in somewhat of a kaleidoscopic spin, not knowing what actually lifts and flatters your features. Some vibrant colours are tough to crack (coral, for example, often makes me look washed out), but we have been informed that true "primary red" is the most reliable in the world.
"It's the colour that is right at the centre of all colour and has an equal flow through the colour spectrum," explains Helen Venables, the MD at House of Colour, an image consultant company that specialises in locating the right colours for your complexion. She goes on to explain the benefits: "Wearing colours under your chin that you absolutely know suit you is vital. The effect of colour so close to the face can be surprisingly powerful—slimming, enlivening and health giving or aging, adding weight and making you look as if you are exhausted." If that doesn't make you want to sling on a red sweater right away, nothing will.
Go through the gallery to see how so many different girls wear their shade of primary red, and get on board with the colour that suits all skin tones by shopping some of our most-loved new pieces.
Style Notes: Popping scarlet red looks so good against Pepto Bismol pink: Zara agrees.
Style Notes: Head to Style Pantry to see Folake's excellent use of super-hot shades. Burnt orange wouldn't be flattering for every skin tone when worn under the chin, so this lower-half blocking is inspired.