Everyone Looks Attractive in This Colour, and Science Can Prove It

Could there really be such a magical thing as a colour that suits every skin tone? We investigated, and we can confirm that the answer is yes. And what's better is that it's a key shade for S/S 17.

Super-bright shades are in for the long haul (we've seen them throughout the A/W 17 shows too), so it's a good time to become more confident with colour. Pantone has announced its shade of the year, the street style set has pledged allegiance to this pretty hue and Zara is determined to make this bold combo a normal go-to.

But with the spectrum on offer—there's everything from sunshine-yellow dresses through to purple over-the-knee boots—it can leave you in somewhat of a kaleidoscopic spin, not knowing what actually lifts and flatters your features. Some vibrant colours are tough to crack (coral, for example, often makes me look washed out), but we have been informed that true "primary red" is the most reliable in the world.

Photo:

Vogue

"It's the colour that is right at the centre of all colour and has an equal flow through the colour spectrum," explains Helen Venables, the MD at House of Colour, an image consultant company that specialises in locating the right colours for your complexion. She goes on to explain the benefits: "Wearing colours under your chin that you absolutely know suit you is vital. The effect of colour so close to the face can be surprisingly powerful—slimming, enlivening and health giving or aging, adding weight and making you look as if you are exhausted." If that doesn't make you want to sling on a red sweater right away, nothing will.

Go through the gallery to see how so many different girls wear their shade of primary red, and get on board with the colour that suits all skin tones by shopping some of our most-loved new pieces.

Photo:

Getty Images

Style Notes: Popping scarlet red looks so good against Pepto Bismol pink: Zara agrees.

Photo:

Getty Images

Style Notes: Red tailoring always looks sharp—especially in velvet or any other textural fabric that makes the most of the depth of colour.

Photo:

Getty Images

Style Notes: Icy blondes look ever so striking in this punchy lipstick shade. Why not top and tail your outfit with a red jumper and shoes?

Photo:

Getty Images

Style Notes: Yes, redheads definitely suit primary red. We particularly like the look when paired with neutrals like tan and navy.

Photo:

Style Pantry

Style Notes: Head to Style Pantry to see Folake's excellent use of super-hot shades. Burnt orange wouldn't be flattering for every skin tone when worn under the chin, so this lower-half blocking is inspired.

Photo:

Getty Images

Style Notes: Even a dash of red around a neckline (along with some matching lipstick) can do wonders for giving a confident impression.

Photo:

Getty Images

Style Notes: Red says danger, but there's nothing risky about wearing a primary red jacket with a simple black outfit.

Photo:

Style Du Monde

Style Notes: Red leather has become something of a favourite on the street style circuit—keep it loose-fitting and casual, and this potential extra-sassy idea will look laid-back.

Looking for more bright inspo? See what colours to wear together now.

Opening Image: Mauricio J Calero