In terms of fashion retail, Coachella is very important—more important than you may think. According to eCommerce site Lyst.co.uk, this festival now signals the start of the summer season, where shoppers are already looking into new trends in April. Lyst has also seen a 30% increase in searches for Coachella-themed products this year compared to Coachella 2015 (and we’re only halfway through the festival.) Plus, it generates way more interest online than Glastonbury. Well, it is in Palm Springs.
But who of the high profile festival-goers make the biggest impact on your shopping baskets? Keep reading to see which A-listers have the most powerful influence on planet style…
According to Lyst's data, after Kendall Jenner wore Aquazurra's Tulum Gladiator Sandals (£458) they've experience a 110% increase in page views in just 48 hours.
Taylor posted this accessorising memo onto Instagram, and sure enough, Lyst's searches for chokers have increased by 70% in the last three days.
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So there you have it! Who do you look to for style? We'd recommend heading over to ASOS to see their new-in festival edit.