Everything You Need to Know About the Parisian Brand We're Talking About

Did you know that it was Chloé that introduced the whole concept of ready-to-wear? That Chloé invented one of the first EVER It bags? That Chloé was the first luxury brand EVER to optimise its website for mobile use?

Probably not. But Chloé is a brand that's directional and revolutionary in every sense of the words. Founded by the Egyptian-born Gaby Aghion in Paris in 1952, its first collection was presented at the Café de Flore, a regular meeting place of the artistic Left Bank. Chloé’s roster of both designers and clients is undeniably A-list, from Karl Lagerfeld, Stella McCartney and Phoebe Philo to Jackie Kennedy, Grace Kelly and Natalie Portman.

And the brand today, under the creative direction of Natacha Ramsay-Levi, is gaining a whole new level of buzz.