"It started with a dream. I wanted to alchemise that nude-and-pink, pout-perfecting colour that I used to mix by hand," explained Tilbury. "It was a colour unique to me. I knew I could bottle a 'suits-all' hue that would mimic the delicate rose blush skin hue."
The product's versatility definitely goes a huge way to explaining its popularity. Nude shades can be notoriously tricky to get right, but it's the dusky-pink undertones in Pillow Talk that make it surprisingly wearable on pretty much every skin tone.
The lip-plumping benefits are also something to behold. "It's that 'Has she had them done?' lip booster," said Tilbury. In fact, the lip liner is a secret weapon for makeup artists who want to help their clients achieve more defined, fuller-looking pouts with a natural finish.