The Latest

Fashion news on launches, collaborations, new fashion brands and the latest information about the style industry's movers and shakers… Who What Wear brings you the fashion news that impacts your wardrobe.

H&M's £30 Shacket Is Making the Fashion Crowd Lose Their Cool
Somehow it's still available.
This £59 Cult Handbag Is Finally Back in Stock
It's so elegant.
23 Totally New British Brands I've Discovered on Instagram
Shopping local never looked so good.
These £129 Autumn Sandals Are Trending 3 Hours Into London Fashion Week
They're so expensive-looking.

Trending Stories

I Just Popped Into Zara and Came Away With These 5 Items
Whoops.
Kate Middleton Brought Back Her Favourite Affordable Wedges From 2016
Shop the look.
I've Found the Chicest 3 Jackets in Every High-Street Store
Affordable edit incoming.
I Keep Seeing This £240 Bag in All the New York Street Style Pictures
Yep, there's a new It bag.
I'm Convinced That Everyone Looks Rich in This Autumn Dress Trend
It makes you feel so chic.
This Secret Place Is Every Fashion Girl's One-Stop Shop for Cult Buys
When they're sold out elsewhere, this is where we turn.
33 Autumn Shopping Picks from Mango, H&M and Arket
Luxe leather, chic boots, It knits…
It-Piece Alert: We All Just Tried M&S's Latest Pink Coat, and It's Great
Guaranteed to sell out fast.
Fashion Girls Are Making These 12 Pieces Sell Out From ASOS, Mango and H&M
Time to do some autumn shopping.
I Think This High-Street Store Has the Best Jackets This Autumn
I've already bought four.
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