11 Crazy Facts You Never Knew About Chanel

It goes without saying that Chanel is one of the most highly recognisable and universally beloved fashion brands in the world. But like any intriguing story, there gave been plenty of things happening behind the scenes that most of us have never heard about.

The success of Chanel, of course, is largely built on the genius of its creator, Coco Chanel—but her creative mind was only part of the story. Keep scrolling to learn 11 surprising facts you never knew about Chanel!

1. Chanel No. 5 is the best-selling perfume of all time.

After she launched the perfume in 1921, it swiftly became one of the most iconic and instantly recognizable fragrances ever. It was the first perfume to secure ad time during the Super Bowl, and Andy Warhol even immortalized it in his work. And according to data gathered in 2014, it’s officially the best-selling fragrance of all time.

2. Chanel was the first brand to have a waiting list for a nail polish.

In 1994, a makeup artist backstage at the Chanel show in Paris was pressed for time before a photo shoot when she realized the models’ fingernails were all bare. She quickly painted them with a black marker, then later asked that the resulting shade be replicated with actual varnish. Enter Chanel’s Rouge Noir color, which became the first polish ever to sell out and have a waiting list.

3. Coco Chanel invented the suit for women.

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Coco Chanel is often credited with putting women in pants, and she was also the first designer to envision women wearing suits—an article of clothing previously only worn by men. She truly revolutionised women’s fashion, which up until that time consisted mainly of binding corsets, oversized skirts, and ultra-feminine detailing. 

4. Coco Chanel is credited with creating the LBD.

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In 1926, Vogue published a photo of a black dress from Chanel’s most recent collection and referred to it as “Chanel’s Ford,” a reference to the ubiquitous American cars. Many fashion historians regard this as the birth of what we know call the LBD.

5. Chanel's first Paris shop was actually not a couture shop.

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While many assume that Chanel’s history is mostly based in couture, in fact the Parisian house’s first store opened in 1910 and mainly sold hats. Chanel’s first couture shop did not open until 1915.

6. Coco Chanel initially built her reputation in Paris on her hats.

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Before her namesake brand became instantly recognizable the world over, Coco Chanel built her reputation in Paris on the extremely high quality of her hats. Known as Chanel Modes, these toppers took Paris by storm, and every chic society woman clamoured to get her hands on one.

7. Four of Chanel's five boutiques closed in 1945 because of World War II.

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Chanel.com

By 1945, Chanel had five boutiques operating in Paris. Sadly, that year four of the shops had to close because of the war; one shop remained open to sell accessories and perfume, as it was wildly popular among the soldiers who would pass through town.

8. Chanel's two-tone shoes aim to make feet look smaller and legs look longer.

At this stage, the two-tone shoe is considered a staple piece of every Chanel woman’s wardrobe. But before 1957, the shoe style didn’t exist. Coco Chanel worked closely with cobbler Monsieur Massaro to produce the now-iconic shoes, which were designed with two intentions: to make women’s feet appear daintier and to make their legs appear longer.

9. The 2.55 bag is named for the date is was first released.

The brand’s iconic bag may seem oddly named, but in fact it earned its nomenclature from the month and year it was released: February 1955.

10. Coco Chanel never fully owned the House of Chanel.

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In what is perhaps the ultimate sign of the times Coco Chanel lived in, she never possessed full ownership over her namesake company. Her business partner, Pierre Wertheimer, only afforded her 10% of the company holdings from the beginning; after some time, her share was increased, but she was never in full possession of the company. Now, the brand is 100% owned by Alain and Gerard Wertheimer, who are descendants of Pierre.

11. The 2.55 bag gets more expensive with each passing year.

Chanel's 2.55 bag is unique in the accessories world in that it truly gets more valuable (and expensive) with each passing year. Because the item is in increasing demand, Chanel is able to raise the price on the coveted accessory; if you want one, we suggest you don’t wait! It will only get pricier. 

What do you think is the most surprising fact about Chanel? Tell us below!