There is one item that everyone (and we aren't being hyperbolic here) is wearing this fashion month, and no, it isn't the Gucci logo T-shirt or the Simon Miller Bonsai bag, but a personalised iPhone case. Alexa Chung, Kendall Jenner, Cara Delevingne, Beyoncé, Lily Donaldson, Natalie Massanet, Hailey Baldwin, Jourdan Dunn, Taylor Hill and many more (seriously, we could go on and on) have the exact same iPhone case.
The case in question is a simple leather design embossed with personalised capital letters by the recently launched luxury tech accessories brand Chaos. The cases are available in a rainbow of colours: Alexa Chung has one in a dark forest green with AC in pink letters, meanwhile Hailey Baldwin has it in black with white initials. As well as personalised cases, they also have styles with cheeky slogans such as "Ugh!" and "Blah!"
It's not surprising that this brand was immediately embraced by the fashion crowd, given it was founded by stylists Charlotte Stockdale and Katie Lyall, who move in these circles and have worked with huge brands including Fendi and Victoria's Secret. Thanks to these connections, they managed to cast Karlie Kloss, Lexi Boling, Binx Walton and Taylor Hill in a video to celebrate the launch of their first collection. Rather impressive for an iPhone case brand, don't you think?